National Consulting Marketing Senior Manager - Large Global Firms

Overview

At Forvis Mazars, our Consulting practice thrives in a complex, ever-evolving world. We partner with leading global institutions to enhance efficiency, reduce risk, and drive performance through technology-enabled strategies.

We're seeking a Consulting Marketing Senior Manager with experience in financial services consulting and a strong track record in digital marketing leadership. This role leads a high-performing team in executing integrated, omni-channel campaigns that support our ambitious 20% year-over-year growth goals.

As the marketing lead for top-tier global clients, you'll collaborate closely with client-facing leaders to shape strategic messaging, deliver value-driven thought leadership, and amplify our Consulting capabilities. This position blends high-level strategy with hands-on execution, requiring both business acumen and marketing precision.

What You Will Do

Develop and implement targeted marketing strategies for the financial services sector.

Lead and mentor a team of marketing professionals, fostering collaboration and driving performance.

Design and execute innovative digital campaigns to enhance brand visibility and customer engagement.

Plan and manage integrated marketing campaigns across service lines and the Global Firms segment, including print, digital, and social media elements.

Leverage data-driven insights to evaluate campaign effectiveness and optimize performance.

Oversee the planning and distribution of thought leadership content as part of a comprehensive content marketing strategy.

Collaborate with national office centers of excellence to execute client-focused marketing tactics and monitor outcomes.

Manage multi-industry partnerships with external associations, including content development and insight programs.

Strategize and coordinate firm participation in industry trade shows and conferences, including sponsorships, event planning, booth logistics, and post-event follow-up.

Build strong relationships with client service professionals to support local marketing initiatives.

Provide strategic input on complex sales pursuits and proposal development.

Conduct business intelligence research and develop targeted pursuit lists.

Serve as the liaison with web development teams to ensure website content is current and optimized for search engines.

Ensure consistent application of the firm's brand across all marketing channels and audiences.

Minimum Qualifications

Bachelor's Degree in English, Business, Marketing, Communications or relevant field

8+ years of B2B marketing experience in high-growth environments, specifically within a Top 10 professional services firm

5+ years of proven success in demand generation and revenue marketing

Expertise in performance marketing, including lead generation, SEO / SEM, content strategy, and integrated omnichannel campaigns (digital and traditional)

Strong analytical and problem-solving skills

Proficient in CRM systems with experience extracting and leveraging insights

Exceptional communication and presentation abilities

Proficient in Microsoft Office Suite

Demonstrated ability to build and lead high-performing teams

Experience marketing complex solutions to enterprise-level clients

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About Forvis Mazars, LLP

With a legacy spanning more than 100 years, Forvis Mazars is committed to providing a different perspective and an unmatched client experience that feels right, personal and natural. We respect and reflect the range of perspectives, knowledge and local understanding of our people and clients. We take the time to listen to deliver consistent audit and assurance, tax, advisory and consulting services worldwide.

We nurture a deep understanding of our clients’ industries, delivering greater insight, deeper specialization and tailored solutions through people who listen to understand, are responsive and consult with purpose to deliver value.

Equal Opportunity

Forvis Mazars, LLP is an equal opportunity / affirmative action employer. Employment decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, gender identity, or other protected classifications.

It is Forvis Mazars, LLP standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates.

Forvis Mazars, LLP expressly reserves the right not to consider unsolicited referrals and / or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies.

Forvis Mazars, LLP further reserves the right not to pay a fee to a recruiter or agency unless such recruiter or agency has a signed vendor agreement with Forvis Mazars, LLP. Any resume or CV submitted to any employee of Forvis Mazars, LLP without having a Forvis Mazars, LLP vendor agreement in place will be considered the property of Forvis Mazars, LLP.

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