Marketing Automation Strategist

Marketing Automation Strategist

Group Management Services (GMS) is looking for an ambitious self starter within the expanding IT division to be our newest Marketing Automation Strategist.

What are some expectations for this role?

• Build and manage email campaigns, nurture streams, and engagement programs using Pardot, with a focus on accelerating time-to-campaign and improving engagement metrics.
• Collaborate with sales to align campaign strategy with lead follow-up workflows, enabling personalized and timely outreach through shared dashboards and engagement history.
• Analyze campaigns performance metrics and implement data-driven optimizations that improve conversion rates and user engagement.
• Maintain data hygiene and ensure compliance with email marketing regulations.
• Regularly audit and optimize the marketing automation infrastructure, including Engagement Studio programs, automation rules, and form handlers.
• Implement and refine lead scoring and grading modules to improve MQL quality and streamline handoff to sales.
• Build and maintain campaign attribution dashboards using Salesforce to track ROI and engagement across channels.
• Develop and execute segmentation strategies for targeted outreach, leveraging dynamic content and behavioral data.
• Help educate sales reps on Pardot, lead intelligence dashboards and engagement history to support contextual follow-up and improve platform adoption.
• Collaborate with cross-functional teams across internal Salesforce CRM, External Salesforce Agencies, Sales, and other GMS business units as needed.
• Mentor other marketers to improve campaign performance and platform utilization.
• Perform all other duties as assigned.

What are the qualifications for this role?

What's in it for you?

Why GMS?

People don't necessarily buy what you do, they buy WHY you do it. GMS is passionate about small businesses having started off as one back in 1996 in Richfield, OH with only a few employees. Fast forward to today and we have over 500 employees in 25 offices across 18 states nationwide. We take pride in building and maintaining quality relationships with our customers as we help them grow their own business exponentially just as we did by allowing them the time and energy to focus solely on reinvesting in themselves.

As we continue to expand ourselves here at GMS, we are looking for individuals who are willing and able to provide excellent customer service and support to their clients. We are looking for those who are passionate about the value small business brings and providing them assistance in their growth as they seek growth for themselves. We are committed to providing opportunities for upward mobility from within to those who are driven to succeed and who care about the relationships they build. Join the GMS team today, build relationships, seek growth and experience a truly family oriented workplace culture!

GMS is an Equal Opportunity Employer