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Director of Brand Marketing

Director of Brand Marketing

VirtualVocationsGrand Rapids, Michigan, United States
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A company is looking for a Director of Brand & Marketing Communications.

Key Responsibilities

Own brand positioning, messaging frameworks, and creative direction across all channels

Lead development and execution of go-to-market strategies for product launches, pricing, and promotions

Oversee brand / awareness media planning in collaboration with Field Marketing and Performance Marketing teams

Required Qualifications

Strong background in integrated marketing communications, brand strategy, or product marketing

Proven experience leading go-to-market campaigns that drive measurable brand and business outcomes

Strategic thinker with strong creative sensibility and storytelling skills

Collaborative leader who excels at cross-functional alignment and team development

Experience : 10-12+ years in brand strategy, integrated marketing communications, or product marketing leadership

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Director Brand Marketing • Grand Rapids, Michigan, United States

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