Brand Finance Manager, Tequila

Brand Finance Manager

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to build a career worth celebrating.

From Arthur Guinness to Johnnie Walker, our business was founded on people of outstanding character, and in 250 years, nothing has changed. We're the world's leading premium alcohol company! Our brands are industry icons including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Croc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy and why we reward them with the career-defining opportunities that they deserve. Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the very best people!

At Diageo, our purpose is to celebrate life everywhere, every day. To do that, you will join an organization that is passionate about customers and consumers, and proud of what they do. Diageo teams constantly set high goals and then try hard to exceed them. We are also an incredibly diverse organization, and we value each and every one's talent and personality.

About the Role :

The Brand Finance Manager supports the Tequila team with forecasting, analysis, budgeting, initiative, and strategic planning to support obtainment of North American Market objectives. This role has high visibility across Marketing and Finance leadership, providing analytical insights to the Tequila SVP and Leadership Team, as well as cross-functional Finance senior leadership.

The key objective of this role is to own and lead the financial agenda for the Tequila portfolio, over $1.6B in NSV and $230M in A&P, working with the marketing and finance teams to produce insightful analysis and performance-driven recommendations. This role reports to the Director of Tequila and Central A&P for US Spirits. Brand Finance owns and drives forward-looking planning and financial analysis to deliver accurate and timely forecasts in line with the business requirements and designated timeframes. We provide hands-on support as required to ensure all key financial deliverables are met. The team does all of this while building and maintaining good working relationships with both finance and non-finance partners in various departments across the company.

Context / Scope :

Financial and strategic business partner for Tequila (specifically, Don Julio, Deleon, Astral & 21 Seeds)

Plays a meaningful role in crafting the company's long-term sustainable growth strategy while also focusing on near term brand performance

Provides financial oversight of A&P brand budgets

Supervise current brand performance and key drivers of growth

Charged with partnering with cross functional teams to model future brand performance and valuing potential growth drivers

Lead and contribute to coordinated business planning initiatives for US Spirits

Requires the individual to excel functionally and to build effective working relationships across the commercial and brand teams at all levels of the organization

Collaborate with M&E / Data Analytics / RGM team to ensure that the brand team is identifying and bringing to bear useful insights

Role Responsibilities :

Lead Portfolio Strategy process for Tequila, developing a framework, tools, templates, and analyses to synthesize portfolio projections and develop insights (25%)

Lead and drive building blocks and the financial elements of the annual brand planning process across the Tequila Category (15%)

Assess financial performance (analyzing at all P&L items down to operating profit), provide business insights, and develop scenario plans (15%)

Partner with Brand teams to coordinate / prepare / facilitate quarterly brand plan reviews (5%)

Lead the 10 year Tequila portfolio forecasting process to shape the long term liquid and growth strategy (5%)

Assess investment opportunities to ensure they align with overall strategy and financial targets, while developing return on investment analyses to evaluate programs, opportunities, and cost savings initiatives (10%)

Drive efficiency initiatives to ensure effective allocation of resources and efficient use of investments by brand (5%)

Conduct assessment of potential brand impairments to evaluate asset value and financial impact (5%)

Excel at cutting through ambiguity and act as a critical thought partner to the Marketing and Innovation Leadership Team and SVP Finance US Spirits (5%)

Support SVP in ad-hoc projects including but not limited to US Strategy, portfolio optimization, and performance management (10%)

Key Outputs :

Monthly O&R for Brand A&P investments

Annual Integrated Business Plan Growth Building Blocks and Investment Allocation

Development, compilation and communication of brand performance, market assessments, competitive reviews, and other industry and portfolio strategy related insights and summaries

Insightful business performance management analysis and generation of improvement opportunities

Transform ideas that may range from market insights and competitor performance to creative investments and growth models into financial projections

Provide brand growth modeling, profitability analyses, and scenario planning

Experience / Skills Required :

5+ years of relevant business experience

Bachelor's Degree or equivalent experience required. MBA and / or recognized accounting qualification preferred

Outstanding analytical, financial modeling, and presentation skills

Capacity to communicate sophisticated ideas in simple understandable terms

Ability to balance strategy and drive to execution

Strong interpersonal skills with a validated ability to collaborate with various partners, build relationships, and influence across large matrix organization

Diversity Statement :

Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be encouraged and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you

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Worker Type : Regular

Primary Location : 3WTC

Additional Locations :

Job Posting Start Date : 2025-10-09

Salary Range : Minimum Salary : $110,400 Maximum Salary : $184,000

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits, short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits / perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role's primary location.