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Head of Awareness Marketing

Head of Awareness Marketing

VirtualVocationsWorcester, Massachusetts, United States
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A company is looking for a Head of Awareness Marketing.

Key Responsibilities

Build and maintain relationships with media, analysts, and influencers; manage PR agencies for top-tier coverage

Own and drive awareness advertising campaigns across various channels, collaborating on integrated campaign planning

Set the awareness strategy for social media, create engaging content, and establish KPIs for audience growth and engagement

Required Qualifications

7+ years of experience in brand and awareness functions, including social media, PR, and advertising

Proven track record of building B2B brands and driving measurable awareness

Fluency in social media, particularly in developer and AI-centric communities

Experience in high-growth tech environments with small teams

Creative risk-taker with a history of leading disruptive brand campaigns

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Head Of Marketing • Worcester, Massachusetts, United States

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