Barnes & Thornburg LLP is hiring : Content Strategy Coordinator in Minneapolis

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At Barnes & Thornburg (B&T), a national law firm with more than 800 attorneys in 23 offices, change is relentless and so are we. In an evolving business landscape, we stand ready at a moment’s notice, adapting with agility and precision to achieve the highest goals for our clients. Our Client Growth and Marketing team serves 800 legal professionals across 50 practices with the same energy and commitment.

The Marketing Communications team currently seeks a Content Strategy Coordinator to support the execution of content strategy that enhances the firm’s brand, reputation, and client engagement. Reporting to the Senior Content Strategy Manager, the Content Strategy Coordinator will support our content and editorial initiatives for all external marketing communications.

This role requires someone with a strategic mindset who can coordinate tactical projects, combined with exceptional writing and editing skills. You’ll help translate complex legal concepts into compelling, accessible marketing content across multiple channels, as well as coordinate content production with internal and external teams and partners.

ESSENTIAL DUTIES AND RESPONSIBILITIES Content Coordination

Assist in content creation that highlights the expertise of B&T attorneys and practice areas, and supports business development objectives

Oversee the publication of all written communications including a high volume of website content, blog posts, client alerts, newsletters, articles and other marketing materials, in close coordination with the Digital Marketing team and Communications team

Lead the bio and headshot process for incoming lateral partners and associates, as well as current attorneys, legal professionals and key personnel across the firm

Coordinate the nomination and submission process for awards and rankings that recognize B&T’s attorneys and practices both regionally and nationally

Maintain project trackers and editorial calendars to ensure the team delivers a consistent, high-quality content stream across all marketing platforms

Collaborate with Communications team and Digital Marketing team to identify content opportunities and coordinate the content creation and production process and schedule

Proofread and copyedit sophisticated legal content including client alerts, ad copy, practice descriptions, bios, thought leadership articles and other marketing collateral

Transform complex legal analyses into clear, engaging content for various legal and non-legal audiences including clients, prospects and industry publications

Ensure all content maintains B&T’s voice, meets brand standards, follows the editorial style guide and complies with legal advertising requirements

Content Coordination & Production

Oversee content production workflows from conception through publication

Coordinate deliverables with external partners (e.g., freelancers, photo studios and agencies)

Operate the team’s content management system to update web content on a daily basis

Cross-Functional Collaboration

Partner with the Client Growth (Business Development) and Regional Marketing teams to align content with firm initiatives

Work closely with attorneys to develop content that showcases their skills and experience

KNOWLEDGE, SKILLS AND ABILITIES Bachelor’s degree in English, journalism, communications, marketing, or related field

Three to seven years of content, communications or writing and editorial experience

Proven track record of content creation for law firms or professional service companies

Exceptional writing, editing, and proofreading skills with keen attention to detail and style

Understanding of legal industry terminology, practices, and regulations

Experience with content management systems, social media platforms, digital marketing tools

Project management skills with ability to handle multiple priorities and tight deadlines

Proficiency in Microsoft Office and other marketing technology and systems

Salary : $70,000 – $85,000 commensurate with experience.

Seniority level Entry level

Employment type Full-time

Job function Marketing

Industries Law Practice and Legal Services

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