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Associate Director of Brand & Content Management (Hybrid)

Associate Director of Brand & Content Management (Hybrid)

Northwestern Health Sciences UniversityMinneapolis, MN, US
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Associate Director Of Brand & Content Management (Hybrid)

Marketing

2501 West 84th Street, Bloomington, MN, United States

Full Time

Why NWHSU?

When you join NWHSU you're not simply doing a job, you're making a difference. You'll see passion for our mission, our work, and our future growth opportunities all around you. Culture is extremely important to us. We're a small enough organization that you'll get to know everyone, have a voice, make an impact, and feel the enthusiasm of everyone you work with. Yet we're large enough to offer exceptional benefits including a university contribution to our 403(b), generous PTO and a flexible environment. It's all part of our person-centered philosophy- and it's an ideal blend and a superb organization to expand your career.

What Can You Expect?

The person-centered approach we take to healthcare education and practice extends to our NWHSU team. That means :

  • Every role and individual contributes to our success. No matter what department you work in, you'll see passion for our work and respect for one another.
  • Belonging is important to us - we all bring different backgrounds, perspectives, and value to the organization. And that makes us stronger.
  • We're committed and engaged. You'll see that in every meeting, every discussion and everything we do. It shows and we're proud of it.
  • We don't simply say we have a team environment - we live it. Your ideas and suggestions matter. We listen to one another and when something makes sense, we do it.
  • We've still got that entrepreneurial spirit, even though we've been around for 80+ years. And we like that.
  • We build in flexibility in roles whenever we can. We work in a hybrid environment. Each manager works with their team members to ensure there is a healthy work-life balance.
  • Your personal and professional work opportunities are important to us - we provide these benefits so you can continue to excel in your career.

Our goal? Preparing the next generation of healthcare professionals to deliver and advance healthcare.

Position Information :

NWHSU is seeking an Associate Director of Brand & Content Management to join our dynamic and talented marketing team. This role reports directly to the VP of Advancement and Marketing, with whom they will partner with in developing marketing strategy. The Associate Director translates marketing strategy into action by leading and planning content development and marketing implementation for university departments that share aligned marketing audiences and objectives, including Alumni Relations, Continuing Education, and Institutional Advancement.

The Associate Director is a content writer who helps shape the stories that engage and inspire our community. This individual will lead a talented team who are responsible for implementing integrated marketing strategies from CRM optimization through multi-channel campaigns (design, social media, email, web, and more) to achieve institutional goals.

Focused on building lasting relationships and strengthening alumni and stakeholder loyalty, the Associate Director plays a critical role in driving engagement and revenue growth through fundraising, student referrals, event participation, and continuing education enrollment among NWHSU's network of 10,000 alumni and friends of the professions.

Work Location : Bloomington, MN with flexibility to work 1-2 days per week remotely; must live local and be able to come to campus as needed.

Duties :

  • Develop, implement, and refine annual marketing and communications plans in collaboration with departmental leaders.
  • Coordinate with Advancement and Marketing teams to align messaging, content themes, and cross-team initiatives.
  • Manage integrated marketing projects across multiple channels (web, print, email, social media, events), including planning, budgets, timelines, and staff / contractor assignments.
  • Partner with content leaders to craft and review messaging for key initiatives, events, and institutional communications.
  • Ensure alignment of brand and content strategies in collaboration with peers and leadership.
  • Supervise and guide staff and external partners to deliver integrated campaigns that enhance alumni engagement and institutional visibility.
  • Collaborate with external vendors on digital campaigns and SEM efforts.
  • Support corporate partner recognition initiatives and represent NWHSU at events and with stakeholders.
  • What You Need To Have?

  • Bachelor's degree in marketing or related field, required.
  • 5+ years experience and 3-5 years management experience.
  • Exceptional written communication skills, with the ability to adapt messaging for diverse audiences.
  • Experience partnering with leadership on marketing strategy development, leading marketing project planning, content development and supervising teams with capacity to integrate content across a broad array of marketing channels to fulfill plans.
  • Demonstrated success in event marketing, donor and sponsor relations, and delivering high-quality recognition programs. A strong understanding of how to leverage marketing communications and storytelling to deepen constituent engagement and reputation.
  • Track record of holding teams accountable, cultivating emerging leaders, and driving excellence in service and performance.
  • Strong commitment to customer service as a foundation for both constituent engagement and internal collaboration.
  • Openness to and awareness of alternative health modalities.
  • Does this sound like the type of role you could excel in? Where your background and experience may contribute to the growth of our organization? A role where you can add your passion and enthusiasm, and make a difference? If you believe you have the education and experience to meet the qualifications for this role, we'd value talking to you. Non-traditional backgrounds are welcome.

    Compensation : $72,000-$90,000 annually. The hiring rate is determined by a combination of education, related professional experience, and internal equity considerations and may exceed the posted range. NWHSU is committed to fair and equitable pay practices and does not base compensation decisions on gender or any other protected status.

    Our Benefits : NWHSU is proud to offer a comprehensive benefits package to meet your current needs and anticipate your future needs. Our generous time away helps you enjoy a healthy work life rhythm.

  • Paid Time Off (earn 22 days per year)
  • Holiday (16 days in 2025)
  • 403(b) Plan
  • Medical, dental, vision
  • Discounted and free on-site clinic services for you and your family
  • Flexible Spending Accounts
  • Short-term and long-term disability
  • Life insurance
  • EAP and other wellness benefits
  • Tuition Reimbursement for external programs
  • Tuition Reduction for internal programs (includes family members)
  • Employee discount at our campus store
  • On-site fitness center
  • NWHSU is a nonprofit organization and full-time employees may be eligible for Public Service Loan Forgiveness (PSLF) through the U.S. Department of Education. For further information please click on this link.

    NWHSU Overview : Northwestern Health Sciences University (NWHSU) based in Bloomington, MN, has been a national leader in person-centered healthcare education for over 80 years. The University has more than 10,000 graduates throughout the U.S. and in 21 countries. For more information, please visit nwhealth.edu.

    We offer a diverse range of evidence-informed programs and experiences including : Doctor of Chiropractic, Doctor of Acupuncture, Chinese Medicine, Functional and Integrative Nutrition, and Integrative Care, and undergraduate offerings in massage therapy, health sciences, and allied health professions medical laboratory science, medical laboratory technology, radiation therapy, and radiologic technology. We are a mission- and vision- driven university leading the way in person-centered care.

    How To Apply : Complete our online application and attach your cover letter and resume. If you have any questions submitting your application, please contact talent@nwhealth.edu.

    Equal Opportunity Employer : Northwestern Health Sciences University is an Equal Employment Opportunity Employer and is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate. Further, NWHSU prohibits all forms of discrimination is any education program or activity that it operates. The Notice of Non-Discrimination is located on our website. Individuals may report concerns or questions

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