Product Marketing Manager

Job Description

As the Product Marketing Manager , you will be at the forefront of bringing new product innovations to market across multiple FBIN brands—including Fiberon, Fypon, and Solar —serving both B2C and B2B audiences. You will manage the development and execution of compelling, insight-driven go-to-market plans that bring our products to life through powerful storytelling and purposeful messaging.

Your role centers on helping consumers and customers connect with our innovations—personifying the products, understanding them deeply, and collaborating closely with cross-functional teams to translate technical features into inspiring benefits. You’ll manage commercialization activities, from developing print and visual marketing assets to coordinating timelines, messaging, and internal approvals.

You will Think Fast by leveraging product and consumer insights to shape compelling communication strategies. You will Work It Together by partnering with engineering, product, channel marketing, and creative agency teams. And you will Make the Hard Call by navigating launch priorities, budgets, and cross-brand complexity with confidence and care.

Position location : This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective mid-2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation.

What you will be doing

• Manage the commercialization strategy and execution for new product launches across Fiberon, Fypon, and Solar brands, supporting both B2C and B2B segments.
• Collaborate with cross-functional teams—Brand, Category, Product, Channel Marketing, Engineering, and Consumer Centricity—to build robust launch plans tailored to audience needs.
• Translate technical product information into clear, inspiring storytelling that connects with both professionals and end users.
• Develop marketing communication plans for each launch, detailing product positioning, reasons to believe, messaging hierarchy, and required marketing assets.
• Serve as the brand steward for new products, deeply understanding features, benefits, and differentiation.
• Work with external creative agencies to direct the development of high-impact visual content—such as photos, sell sheets, and catalog materials—ensuring brand and product alignment.
• Coordinate with Project Management to track deliverables and timelines; provide clear updates and escalate risks as needed.
• Guide and prioritize product representation at national tradeshows, supplying visuals, messaging, and training materials.
• Partner with the Consumer Centricity team to request and apply consumer research that enhances launch effectiveness.
• Manage commercialization budgets and maintain clear tracking of expenses aligned to strategic goals.
• Present commercialization strategies and updates to leadership and cross-functional stakeholders.

Qualifications : Qualifications

Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range : $90,000 USD - $110,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity :

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations :

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com / careers>