Assistant Manager, Integrated Digital Marketing

Assistant Manager, Integrated Digital Marketing

The Assistant Manager, Integrated & Performance Marketing supports the Performance Marketing team as a part of the USA / Canada region's Digital Marketing Team. This role is responsible for managing and optimizing coordinated integrated digital marketing campaigns across a range of paid media channels, including email, social media, display advertising and SEM. This position leverages performance marketing strategies to expand reach and generate leads, ensuring all tactics work together to maximize campaign effectiveness throughout the customer journey.

Integrated Digital Marketing Campaigns (60%)

• Craft, launch and manage integrated digital marketing campaigns across all paid media channels (email, social media, display advertising and SEM).
• Support management of campaign calendar in collaboration with division integrated marketing plans and iterate as needed throughout the year to support changes to plans.
• Create compelling and engaging campaign content in partnership with our agency partners including creative, copy, blog posts, landing pages.
• Continuously test and refine audience targeting, creative, copy and platform tactics to drive effectiveness and conversion. Analyze performance to take actions and optimize campaigns across all channels to maximize ROI.
• Oversee agency and / or internal administration of ad placements, including refining audience targeting for improved conversion rates.
• Track and manage spending to budget.
• Report and socialize performance, with data-driven insights and learnings to internal stakeholders throughout and at the close of each campaign.
• Identify campaign specific content needs and collaborate with content team.
• Stay up to date on emerging opportunities and trends within paid media / digital advertising.

Email Marketing (30%)

General Team Support (10%) :

Knowledge, Skills, and Experience