Assistant Manager - Websites and Digital Marketing

Assistant Manager - Websites And Digital Marketing

The Assistant Web & Digital Marketing Manager supports the Digital Demand Creation team and plays a key role in influencing and driving continuous improvements to the end-to-end B2B digital buying journey enabled by best-in-class product listings, and personalized recommendations that inform and inspire our customers. The ideal candidate will be a result and data driven Digital Marketing professional with a keen attention to detail to drive cross-channel integrations of our robust portfolio of B2B and CPG products to connect internal & external customers to relevant solutions across websites and sales enablement platforms.

The Assistant Manager supports the Digital Demand Creation team as part of the USA / Canada region's Demand Creation Center of Excellence team with responsibility for the management of a subset of Rich's web environments & digital platforms to drive traffic and increase online brand engagement. Our brands include, but are not limited to, Rich's, Farm Rich, SeaPak, Morey's, f'real, Christie Cookie Co., and more.

Key Accountabilities And Outcomes :

Content Management & Optimization (60%)

• Manage product catalogs across various customer & sales channels based on divisional relevance and go-to-market strategies
• Systematically conduct audits against product 360 standards for product catalog data, images, product content, inventory, etc. on company websites. Ensure consistent site experiences.
• Enhance delivery of nutrient / allergen claims for customers by keeping pulse on relevant trends, regulatory standards, and new customer requirements
• Collaborate with the Digital Demand Creation, product marketing, customer marketing and global marketing teams to make relevant content updates across websites while maintaining consistent brand messaging and quality.
• Deliver compelling and informative features & benefits statements across Rich's portfolio to support the customer experience and drive search visibility (SEO).
• Support smart product recommendations & integrations across digital channels and delivers metrics of engagement.
• Govern divisional sales enablement platforms
• Manage QR code generation in adherence to tracking strategies

Website Management & Analysis (30%)

General Team Support (10%)

Knowledge, Skills, and Experience :

Compensation :

In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location. Annual Range / Hourly Rate $64,005.00 - $86,595.00

Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity, standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other Federal or State legally protected classes. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Associate Experience Network at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.

Bringing Your Best Self To Work.

As a family-owned company, caring for our associatestheir whole selvesis a top priority. That's why we provide benefits and tools to help our people balance the integration of work and life :

It's all part of how we support our family of associates. Because in the company of family, all things are possible.

Meet Rich's.

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $3.8 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich'sInfinite Possibilities. One Family.