Senior Product Manager

Senior Manager Of Small Business Digital Sales Strategy & Activation

We are seeking a Senior Manager of Small Business Digital Sales Strategy & Activation for ComcastBusiness.com. This strategic and operational leader will play a vital role in creating and driving our omnichannel approach to deliver leads, sales, and growth for the Small Business from awareness to purchase experience for new and existing customers. A key part of the role is envisioning and executing a unified, best-in-class digital customer journey, bridging the gap between technology, marketing, and merchandising to deliver impactful and competitive digital experiences. We are looking for a blend of strong leadership, technical experience, and data-driven decision making to fuel business growth and enhance customer capabilities in an evolving digital marketplace. The Senior Manager of Digital Sales Strategy & Activation will report to the Director, Digital Product & Sales Strategy, Comcast Business.

Core Responsibilities :

• Team Leadership & Stakeholder Management : Grow and mentor a high-performing team of Small Business product and merchandising managers aligned with business growth & career development.
• Digital Strategy : Convert insights into strategic initiatives, define product requirements and roadmap in line with business objectives and technical constraints. Ensure the merchandising aligns with brand standards and enhances the online customer journey. Implementation of propensity-driven personalization : leverage models to deliver dynamic offers.
• Sales Funnel : Evaluate funnel metrics, traffic sources, and conversion drivers; collaborate with analytics to improve lead quality and volume for new and existing customers. Drive deeper engagement and monetization of existing customers.
• Cross-Functional Collaboration : Partner across the organization to achieve business objectives, including UX / design / content / legal / marketing / PR / sales / analytics. Manage stakeholder expectations, communicate product vision clearly, and foster agile development practices.
• Execution & Delivery : Oversee the end-to-end product lifecycle, including gathering requirements, prioritizing features, coordinating releases, and ensuring quality in digital platforms such as websites, mobile apps, and e-commerce portals. Monitor KPIs and conduct analysis to continuously improve product performance and user engagement.

Employees at all levels are expected to :

Disclaimer : This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications.

Skills : Customer Experience (CX), Digital Strategy, Online Sales, Product Management, Team Leadership

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Education : Bachelor's Degree. While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience : 7-10 Years