South is hiring : Senior Growth Content Marketer in Richmond

Hi there! We are South and our client is looking for a Senior Growth Marketing Specialist !

Note to Applicants :

Eligibility : This position is open to candidates residing in Latin America.

Application Language : Please submit your CV in English. Applications submitted in other languages will not be considered.

Professional Presentation : We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.

About the Role

We are looking for a Senior Growth Content Marketer with a creative spark and a proven ability to grow organic channels through compelling, multi-format content. This high-impact, hands-on role involves owning the full content lifecycle—from ideation and production to publishing and performance optimization—across written, video, visual, and educational formats.

This is a maker’s role , ideal for someone who thrives on both strategy and execution, and is deeply proficient with modern AI tools and content platforms. You’ll be a key player in our growth marketing efforts, directly contributing to our SEO, CRO, brand visibility, and lead generation objectives.

Key Responsibilities

Organic Content Channel Growth

Own end-to-end content creation and publishing across blog, YouTube, LinkedIn, and more.

Continuously optimize content channels based on analytics and business priorities.

Repurpose and remix content across formats to increase reach and ROI.

Video Production

Script, record, edit, and publish original videos in both long-form and short-form formats.

Create social-ready clips from long-form content using tools like Descript, CapCut, or Premiere Pro.

Act as the face of the brand in videos, explainers, and live formats.

On-Camera & Event Hosting

Host or co-host podcasts, webinars, roundtables, and video interviews.

Plan and lead live events, from workshops to virtual summits.

Visual Content Creation

Design eye-catching visuals : infographics, thumbnails, carousels, and branded graphics.

Utilize AI tools (e.g., DALL

• E, Midjourney) alongside Canva, Photoshop, or Figma for high-quality output.

SEO & Web Content

Write SEO-driven blog posts, landing pages, and conversion-focused copy.

Collaborate with SEO teams to align content structure, keyword usage, and internal linking.

Perform content audits and optimize pages for performance and clarity.

Conversion Rate Optimization (CRO)

Improve web content and blog performance via testing and data analysis.

Refine messaging, layout, and CTAs to drive conversions.

Analyze competitor content and iterate accordingly.

Content Repurposing

Break down long-form assets into emails, graphics, video clips, and social posts.

Leverage AI tools like ChatGPT to ideate, draft, and repackage content efficiently.

Educational & Messaging Content

Collaborate with leadership and sales teams to ensure consistent brand messaging.

Create course materials, sales enablement content, and thought leadership assets.

Required Skills & Experience

6+ years in content marketing or content production with a portfolio of organic channel growth.

Native or near-native English writing and editing skills.

Expertise in video creation (recording, editing, publishing).

Strong on-camera presence and comfort hosting events or webinars.

Proficiency in AI tools (ChatGPT, DALL

Ability to produce high-quality content independently across media types.

Deep understanding of SEO, CRO, and B2B buyer journeys.

Proven ability to manage multiple projects and meet deadlines autonomously.

Nice to Have

Podcast production or repurposing experience.

Background in educational or instructional content creation.

Familiarity with tools like Webflow, Figma, Notion, Ahrefs, or Hotjar.

Experience with performance analytics and dashboarding.

Knowledge of the Microsoft ecosystem.

What Success Looks Like

You grow one or more organic content channels through your own creative execution.

You deliver a steady stream of engaging, multi-format content that drives traffic, engagement, and leads.

You independently produce and scale content initiatives with minimal oversight.

You become a core contributor to marketing priorities across SEO, CRO, messaging, and education.

Schedule : USA Time Zone

Salary : $3,000 USD

If this opportunity sounds good to you, send us your resume!

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