Director, Public Relations & Events Job at Lafayette 148 in Brooklyn

Job Summary :

The Director, PR & Events will shape and amplify the brand's narrative across editorial, influencer, and experiential channels. This role is a critical force in elevating our brand story, fostering authentic connections, and driving purposeful growth across our retail and e-commerce platforms in both New York and China. You will lead all aspects of Public Relations and Events, ensuring every touchpoint reflects our brand's unwavering commitment to craftsmanship, integrity, and modern New York sensibility.

Responsibilities : General

• Curate and lead the in-house PR & Events team member and external partnerships to generate impactful press and drive traffic to our retail locations.
• Ensure flawless execution through meticulous oversight of all planning decks, budgets, workback schedules, contracts, and project management.
• Partner with our design, merchandising, e-commerce, creative, and retail teams to ensure thoughtful and cohesive messaging for product launches and brand campaigns that further our brand's mission, goals, and culture.
• Ensure all communications and experiences reflect the brand's aesthetic, core values, and the sophisticated journey for our customer

Public Relations

Events & Brand Experiences

Influencer & Talent Relations

Desired Background & Experience

Skills :

Pay Range :

The base salary range for this position is $145,000 - $160,000. Base pay offered may vary depending on skills, experience, and location.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.