Director of Events & Experiential Marketing

Director Of Events & Experiential Marketing

David Yurman is a celebrated luxury American jewelry company founded in New York by esteemed artists - David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless jewelry collections for women and men defined by artist-inspired form, material innovation, meticulous craftsmanship and Cable the brand's artistic signature. David Yurman collections are available through the brand's retail stores (50) and eComm sites throughout the United States, Canada, Hong Kong and France, and over an additional 300 locations worldwide via their exclusive network of authorized fine jewelry and timepiece retailers.

The Event & Experiences function at David Yurman plays an important role across Marketing and Sales as it helps expose consumers to the experiential expression of the brand. The David Yurman experience is a unique balance of elevated creativity, and high touch intimacy that a family founded company enables. The Director of Events & Experiential Marketing defines the experiential and sales focused events for David Yurman by defining the Event Strategy linked to the business and brand objectives, communicating the Event Strategy and Calendar to key stakeholders, developing and executing the Events across all of our experiential platforms : Consumer, Retail, and Wholesale. They will work cross-functionally to concept and execute events that drive sales while elevating brand experience, drive strategic traffic at key moments to retail doors, and reach new audiences firmly establishing David Yurman's brand proposition.

Key Responsibilities

• Translate the Brand Strategy to define the overall Event Strategy focused on Brand, Retail and Wholesale platforms.
• Deliver breakthrough Brand Events that maximize Earned Media for David Yurman by translating campaign creative and storytelling into real-life experiences. Masterfully balance communication of Brand, Product and Culture / Media relevant messages that affirm Brand to target consumers, prospects and talent.
• Build a stable of outside Production and Event partners that are innovative, high quality (adhere to luxury codes, level of quality), nimble, and adhere to budgets.
• Support internal teams in executing corporate events that are best-in-class. These events will range from client-facing to account-facing, to employee experience.

Retail Events

Wholesale Events

Performance Measurement : Define and implement metrics and KPIs to measure the success of Event programs. Track performance of all Events by gathering data and insights across all cross functional teams. Extract data-driven insights to optimize / iterate on the strategy and future programs.

Budget Management : Manage Event budgets effectively, optimizing resource allocation to maximize ROI.

Qualifications

Location : New York, Tribeca (Hybrid)

Compensation : 165k-175k

Diversity, Equity & Inclusion at David Yurman

As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees' backgrounds and perspectives. We will always advocate for equity and inclusion for all.

David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).