Head of Digital Marketing

About Commodity :

Brought to life by a Kickstarter campaign in 2013, Commodity Fragrances is a Modern, American Perfumery that has gone from crowd-funded to crowd-favorite thanks to its intuitive and elemental redesign of artisanal fragrance – one that makes for a simple luxury.

Today, Commodity has grown into a global brand with websites shipping to customers worldwide, an international retail presence that includes Sephora North America, and its own award-winning NYC Flagship.

As an innovative, rapidly growing business, Commodity places an emphasis on out-of-the-box-thinking, entrepreneurial spirit, process creation, and time management with ample space for learning, growtsh, and championing projects. Part of a small team, we also value cross-functional collaboration and communication.

About the Role

We’re looking for a

Head of

Digital Marketing

who can bridge the worlds of brand and performance, a strategic marketer who knows how to drive measurable growth while building lasting brand equity.

In this role, you’ll own the brand’s digital ecosystem end to end, from acquisition to retention, across paid media, e-commerce, email & SMS, and advocacy programs. You’ll lead the digital strategy globally, working cross-functionally and managing key agency partnerships to ensure all digital touchpoints are aligned, optimized, and on-brand.

This is a global role managing three versions of the site (International, EU, and UK), requiring strong strategic thinking, cultural and omni-presence awareness.

You’ll own the full digital funnel, continually testing, optimizing, and innovating to grow awareness, traffic, conversion, and lifetime value through a mix of data-driven strategy, creative experimentation, and a deep understanding of the customer and their journey.

Key Responsibilities

E-commerce & Site Performance

Own the end-to-end eCommerce strategy across three regional sites (US / International, UK, and EU), overseeing the daily performance, ensuring an optimized customer experience and healthy MER and conversion metrics across each market.

Partner with internal and external teams to manage product launches, merchandising updates, and promotional campaigns.

Analyze site behavior, traffic trends, and conversion data to identify growth opportunities and friction points.

Ensure an elevated, holistic, on-brand experience across all regions that is optimized for the customer’s omnipresent experience.

Performance Marketing

Lead strategy and oversight of all paid media channels (managed via agency), including paid social, search, and display.

Drive sustainable and scalable growth through data-driven targeting, creative testing, and optimization frameworks.

Ensure performance marketing strategies are brand-aligned, data-driven, and consistent across international markets.

Monitor spend and performance to balance customer acquisition cost (CAC), return on ad spend (ROAS), and long-term value (LTV).

Email & SMS Marketing

Manage strategy for email and SMS marketing programs — from lifecycle automation to campaign calendars.

Lead segmentation and personalization strategies to deepen engagement and retention.

Continuously test every touchpoint to optimize for conversion while maintaining brand alignment.

Retention & Advocacy Marketing

Oversee the strategy and execution of Commodity’s Retention programs, focused on driving loyalty, social proof, and organic growth through rewards, reviews, and referrals.

Own the brand’s rewards program, ensuring it deepens customer engagement and incentivizes repeat purchases while driving higher AOVs and LTVs.

Own the referral and reviews programs, driving customer acquisition through community-based sharing and peer recommendations.

Analyze program performance, identifying opportunities to optimize participation and redemption rates, review rates, referral conversion, and overall program ROI.

Brand & Content Alignment

Take a holistic, big-picture approach to ensure a seamless omnipresent brand experience continues through every digital touchpoint.

Ensure all digital marketing initiatives reinforce Commodity’s brand identity, voice, and creative standards.

Partner with the Design, Copy, Social, and Creators teams to align messaging and storytelling across paid, owned, and earned channels.

Support integrated campaign launches and new product storytelling with digital-first activation plans.

Leadership & Collaboration

Lead and mentor a small but growing digital team, fostering collaboration, accountability, and professional growth.

Manage relationships with agencies, freelancers, and vendors to ensure best-in-class execution.

Partner cross-functionally with Marketing, Retail, Trade, Design, Operations to ensure digital alignment across the business and a seamless omnipresent experience.

Qualifications

5–8 years of experience in digital marketing, ideally in a consumer brand (beauty, fashion, wellness, or CPG).

At least 2 years of experience in a leadership role, with familiarity in creating structure and processes that ensure proper communication- and work- flow.

Proven experience managing and scaling e-commerce performance.

Strong understanding of digital platforms, advertising, attribution, and analytics (Shopify, Meta, Google Ads, GA4, Klaviyo or equivalent, Okendo or equivalent, etc.).

Experience managing agencies and coordinating integrated marketing campaigns.

Deep familiarity with email / SMS marketing and retention programs, and building them around optimized, high-AOV and high-LTV customer journeys

Excellent analytical skills; fluent in metrics like MER, CAC, ROAS, CTR, CVR, LTV, and AOV and what drives them.

Experience operating in international markets; understanding of localization, consumer nuance, and compliance differences.

A growth mindset, deeply curious and open to feedback, experimentation, and learning.

Who You Are

A big-picture digital thinker with a deep understanding of both brand marketing and performance levers.

A confident leader who inspires collaboration, clarity, and accountability across teams while driving both strategy and execution.

Strategic and analytical, with the ability to translate numbers into narratives and recommendations.

A brand builder at heart who understands how to balance performance and storytelling to create lasting brand equity and connection.

Deeply empathetic to the customer journey and motivated to create experiences that connect emotionally and convert effectively.

Curious and experimental, always looking for new ways to optimize and grow.

Comfortable managing agencies and services, holding them accountable for performance, creative quality, and brand alignment.

A creative, solutions-oriented thinker who thrives in brainstorming, blending data and vision to deliver innovative, results-driven ideas.

The expected base pay range for this position is $125,000 - $135,000 , based on a variety of factors including qualifications, experience, and geographic location. We offer a comprehensive benefits package including : medical, dental, and vision insurance, paid time off, and employee perks / discounts.

Commodity Fragrances is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.