Director of Lifecycle Marketing

Director Of Lifecycle Marketing

Rocket Money's mission is to meaningfully improve the financial prosperity of millions of people. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money ultimately giving them a leg up on their financial journey.

We're seeking a talented Director of Lifecycle to join our Marketing team. Reporting to the VP of Growth, you'll be part of our marketing team focused on developing personalized experiences to drive value for our members. This person will work cross-functionally with product to shape our member experience.

Specifically, you will :

• Lead the lifecycle marketing team that will include Product Marketing and CRM.
• Own and evolve the end-to-end product marketing strategy across key pillarsapp journeys, personalization, and member communicationsensuring consistent, high-impact messaging and experience delivery.
• Drive measurable impact to member growth with experimental roadmaps that improve premium upsell, trial survival, and member retention.
• Build a deep integration of CRM and product to make CRM a strategic partner to product.
• Inform stakeholders and create data and market driven insights to influence cross-functional priorities.

About You :

Additional information : Salary range of $170,000 - $225,000 / year + bonus + benefits. Base pay offered may vary depending on job-related knowledge, skills, and experience.

Rocket Money is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.