Director, Global Fan Engagement Marketing

Director, Global Fan Engagement Marketing

The National Football League is seeking a strategic, data-driven marketing leader to advance our 1 : 1 fan engagement strategy, journey orchestration, and personalization at scale. This high-impact role requires deep experience in audience strategy, MarTech innovation, and performance-oriented engagement.

You will lead the design and activation of personalized fan journeysleveraging automation, real-time decisioning, and the full power of our customer data platform (CDP) to deliver the right message, at the right time, through the right channels. Your efforts will deepen relationships, increase fan avidity, and drive both lead generation and revenue growth across NFL's product and partner ecosystem.

The Fan Engagement Marketing team operates as a Global Center of Excellence within the broader Marketing organization, focused on using technology, data, and creativity to unlock growth and drive personalization across a diverse and global fan base.

Responsibilities

• Lead Strategy & Execution : Evolve our journey orchestration and 1 : 1 fan engagement strategy across email, SMS, push, in-app, web, OnePass, and paid mediapowered by data, automation, and a modern MarTech stack.
• Drive Lifetime Value : Maximize fan LTVenhancing activation, retention, upsell, and re-engagement strategies, while mitigating churn across all fan segments and product lines.
• Architect Fan Journeys : Design and implement dynamic, signal-based journeys tailored to audience segments, behavioral data, and product interactionsdelivering contextual, personalized, and localized experiences at scale.
• Establish Channel Governance : Define and manage a comprehensive, enterprise-wide contact strategy across League, Clubs, and Partnersensuring consistency, compliance, and fan-centric messaging.
• Advance Personalization at Scale : Champion the adoption of generative AI, real-time decisioning, and automation tools to deliver individualized fan experiences across all relevant touchpoints.
• Activate the MarTech Ecosystem : Ensure full utilization of the NFLs technology stackincluding CDPs, journey orchestration platforms (e.g., Adobe Experience Platform), and content automationto drive efficient and relevant fan engagement.
• Drive Fan Growth and Revenue Generation : Lead strategies that convert fan engagement into measurable business impactintegrating personalized messaging, conversion tactics, and optimized journeys to drive lead generation, product adoption, and monetization across direct-to-consumer and partner channels.
• Test, Learn, Optimize : Implement agile experimentation frameworks and continuous testing to refine journeys, messaging, and channel strategiesimproving performance and business outcomes.
• Partner Across the Enterprise : Collaborate with Data & Analytics, Technology, Product, and Media teams as well as regional markets to align fan engagement efforts with platform capabilities, measurement strategy, and organizational goals.

Required Qualifications

Other Key Attributes / Characteristics

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Terms / Expected Hours of Work

Up to 20% domestic travel required with occasional weekend and international travel.