Content Strategist, Digital Shelf Management Job at Insight Global in Stamford

Job Description

Our large CPG client is looking for a content strategist that is responsible for leading content strategy across key online retailers like Amazon, Walmart.com, Target.com, and Ulta.com for this company's product portfolio. This role defines retailer-specific content standards, translates brand campaigns into optimized digital assets, and manages the full content production workflow—from briefing creative teams to delivering final assets. The strategist also builds content toolkits for launches, partners with PIM / DAM teams to ensure proper asset management, and uses performance data to drive ongoing optimization through strategic updates. The goal is to create compelling, consistent product pages that educate shoppers and drive conversion. This will be based in Stamford, CT 3x a week.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity / affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

Skills and Requirements 7+ years of experience in digital marketing, content strategy, brand marketing, or a creative agency role

Strong understanding of the content requirements and best practices for major retail platforms (Amazon A+, Walmart Rich Media, Target Enhanced Content, etc.)

Familiarity with PIM / DAM / Syndication systems (e.g., Salsify)

Clear understanding of SEO principles as they apply to the digital shelf

Ability to build strong relationships and influence across different functions (Brand, Sales, Agency partners)

Ability to translate brand marketing language into clear, actionable direction for a creative agency, and can articulate the unique needs of a retailer to the Brand team

Direct experience writing effective creative briefs

Highly organized, detail-oriented, and can manage multiple complex projects simultaneously

Experience creating pivot tables and power queries

Experience with CPG or beauty brands

Experience with Profitero

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