Senior Product Owner - Digital Content

Job Description

Career Area : Technology, Digital and Data

Job Summary : As the Senior Product Owner for Digital Content at Caterpillar, you will take ownership of our Product Information Management (PIM) and Content Publishing Center (CPC) platforms; two essential components of Caterpillar’s digital marketing ecosystem.

We are looking for a strategic leader with strong technical acumen to drive platform enhancements that elevate user experience. You’ll also serve as the data steward across multiple systems, ensuring alignment with our Content Supply Chain strategy to enabling seamless content delivery.

As a member of the Digital Marketing Content Product Management Team, you will lead initiatives and execute projects that streamline marketing operations, improve data consistency across platforms, and enhance the way we deliver content to customers. You will work closely with the engineering and business partners to scope and execute improvement projects, validate enhancements, and communicate the progress to key stakeholders. You will be responsible to track and prioritize all content related initiatives to ensure the most important and time sensitive items are getting prioritized while maintaining previously agreed upon commitments.

What You Will Do

Own the CPC and PIM platform from a business perspective, ensuring alignment with business needs and technical scalability to deliver reliable product content to Cat.com, dealer systems, and other downstream platforms

Support integration and data flow strategies within the Adobe application stack as part of the Content Supply Chain initiative

Understand how data integrates and flows across multiple applications including how systems connect and interact with each other

Lead discussions and facilitate solutions to complex questions related to business data and technical integrations, ensuring alignment across stakeholders.

Identify and document business requirements for each feature by conducting research, assessing gaps, and prioritizing needs while ensuring alignment across stakeholders

Present to developers, stakeholders, and leadership team on all CPC and PIM related initiatives through strong communication skills

Work closely with Business Analysts to translate business requirements into technical specifications by consulting on scope, layout, and design

Partner with development teams to track delivery, complete validation, and ensure each release delivers maximum value

Manage the product backlog by prioritizing enhancements based on changing business needs and desired target dates

Contribute to change management efforts for CPC initiatives, including training, documentation, and stakeholder engagement.

What You Will Have

Decision Making and Critical Thinking : Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.

Effective Communications : Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Organizational Leadership : Knowledge of leadership concepts and ability to use strategies and skills to enlist others in setting, embracing and achieving objectives.

Strategic Thinking : Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Requirements Analysis : Knowledge of tools, methods, and techniques of requirement analysis; ability to elicit, analyze and record required business functionality and non-functionality requirements to ensure the success of a system or software development project.

Considerations For Top Candidates

Four-year Bachelor’s degree preferably in computer science, information systems, marketing, communications, engineering or related field or equivalent working experience

Experience in digital product management

Experience in content creation, data integration, marketing content, or as a Product Owner

Demonstrates strong knowledge of business data analysis, including the ability to collect, identify, analyze, and interpret data using various techniques to meet business needs and requirements.

Expertise in business data analysis, with a proven ability to facilitate data-driven solutions that support strategic decision making.

Excellent oral and written communication skills with the ability to tailor messaging to various audiences (engineering, business partners, and leadership)

Strong understanding of API integrations, data modeling, and content syndication workflows

Proven accountability, planning, and organization skills

Ability to collaborate effectively across multiple teams

Superb communication, presentation, storytelling, interpersonal, and analytical skills

Ability to consider multiple variables of a decision and prioritize accordingly in a fast-paced environment

Highly developed interpersonal skills to navigate sensitive, emotional or potentially controversial situations

Experience working in Agile development while simultaneously managing multiple priorities

Familiarity with Product Information Management (PIM) or Content Management Systems (CMS)

Working knowledge of Adobe applications, including Workfront and Fusion

Proven ability to work cross-functionally with marketing, engineering, and business partners

Experience in defining assessment criteria to evaluate potential applications or systems

Solid understanding of Caterpillar policies, standards, procedures, and business model

Proficiency in Microsoft tools including Word, Excel, Teams, PowerPoint, and Azure DevOps

Product Owner certification (CSPO from Scrum Alliance) or knowledge of the Software Development Lifecycle (SDLC)

What You Will Get

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act.

Summary Pay Range : $126,000.00 - $189,000.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits :

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement
• These benefits also apply to part-time employees

This position requires working onsite five days a week. Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at

Posting Dates : September 19, 2025 - October 3, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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