Consumer Website Marketing Lead - Commerce

Summary :

The Consumer Website Marketing Lead - Commerce will lead all web marketing initiatives across Meta’s web commerce initiatives.You will partner with marketers, data analysts, creatives, and engineering teams to deliver on powerful data-driven insights that drive awareness, engagement, and conversion across our commerce websites. This role will work collaboratively to identify opportunities and solutions that support business goals and move our internal partners’ objectives forward in meaningful ways.You will demonstrate cross-functional and direct team leadership, fostering collaboration and innovation and owning outcomes.

Required Skills :

Consumer Website Marketing Lead - Commerce Responsibilities :

Manage a team of full-time web managers, including influencing a global, multi-disciplined workforce, who build and innovate Meta’s commerce website

Drive transformation of how marketing and educational experiences are built and distributed across web surfaces

Focus on building new scalable capabilities, experiences, and a roadmap for marketing content and experiences

Lead the development of web initiatives (features / functionality, content, experiences) for the site based on business needs, data, insights, trends, etc. partnering closely with engineering and web development teams

Define, drive, and track key performance indicators and success metrics for the site, content, and web development operations

Collaborate with cross-functional teams to define project requirements, scope, and deliverables and lead project execution

Minimum Qualifications :

Minimum Qualifications :

Bachelor’s Degree in Marketing, Business Administration, Technical / Engineering or a related field

10+ years of experience in web marketing or a related field

3+ years of people management experience

Experience leading web marketing efforts for large-scale commerce or e-commerce platforms

Experience managing, mentoring, and developing teams towards achieving ambitious goals in a performance-driven environment

Experience as a strategic thought leader driving commerce solutions and web marketing success through data-driven insights

Experience partnering closely with analytics partners and drawing actionable insights from complex datasets to shape web marketing strategies

Preferred Qualifications :

Preferred Qualifications :

Knowledge of SEO, SEM, social media, and content marketing best practices

Global or international marketing experience

Experience in leading web marketing efforts for a comprehensive digital platform

Communication and organizational skills with a emphasized focus on strategic planning and execution

Master's Degree

Public Compensation :

$150,000 / year to $211,000 / year + bonus + equity + benefits

Industry : Internet

Equal Opportunity :

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

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