Lifecycle & CRM Marketing Manager

About You and The Role

The Marketing organization is seeking a customer-centric, results-driven marketer to drive our customer lifecycle strategy. The ideal candidate will have a proven track record in designing and executing high-impact, data-driven programs that improve activation rates, deepen product adoption, increase revenue, and strengthen customer retention. This role requires a strong blend of analytical, strategic, and creative skills. We need a self-starter who excels in stakeholder management, partners effectively with creative teams, and thrives in a fast-paced environment. What You'll Do   Own the end-to-end creation of highly targeted and personalized campaigns across email, push notification, and SMS in our customer engagement platform, Braze. Develop a strategy to increase increase LTV, reduce churn and improve retention. Analyze and optimize engagement campaigns with a focus on how messaging influences customer behaviors, including order frequency, product browsing, feature adoption, and habit formation. Build and manage an evergreen engagement calendar, proactively surfacing key seasonal, cultural, and content moments to deepen emotional connection and excitement around Zipline’s offerings. Own and evolve the user onboarding experience, partnering with Eng, Customer Success, and Creative to drive early activation and set the foundation for long-term engagement. Develop automated workflows including nurture sequences, follow-ups, event triggers, re-engagement campaigns, and retention workflows. Regularly conduct A / B tests on subject lines, content, segmentation, send times, and messaging to improve campaign performance and customer engagement. What You'll Bring  Deep expertise of the different stages of lifecycle marketing and journey mapping. Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps. Experience building up lifecycle marketing channels (email, push, SMS) from scratch, balancing effort vs reward to prioritize more impactful returns.  Comfortable building campaigns and user journeys in Braze. Strong interpersonal skills and communication capabilities with the ability to work across both technical and creative teams. High level of ownership, accountability & ability to manage multiple stakeholders across different projects. Self-starter that proactively seeks opportunities where Marketing can uniquely support the growth of the business. What Else You Need to Know    The starting cash range for this role is $170,000 - $200,000. Please note that this is a target, starting cash range for a candidate who meets the minimum qualifications for this role. The final cash pay for this role will depend on a variety of factors, including a specific candidate's experience, qualifications, skills, working location, and projected impact. The total compensation package for this role may also include : equity compensation; discretionary annual or performance bonuses; sales incentives; benefits such as medical, dental and vision insurance; paid time off; and more. Zipline is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state, federal or local law or our other policies.