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Lifecycle Marketing Manager : 25-06317

Lifecycle Marketing Manager : 25-06317

Akraya IncMountain View, California, United States
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Primary Skills : CRM / Lifecycle Marketing (Advanced), Martech Platforms Eloqua / Marketo (Advanced), Program & Project Management (Advanced), Analytical / Data Skills (Intermediate), Testing & Optimization (Intermediate), Risk Management (Intermediate)

Location : Mountain View(Hybrid) (#LI-Hybrid))

Contract : W2

Duration : 18 months

Pay Range : $95 - $98 Per Hour

#LP

JOB SUMMARY :

We are seeking an experienced CRM Lifecycle Marketing Manager to design, launch, and optimize multi-channel marketing campaigns that drive customer engagement, conversion, and revenue growth. The ideal candidate will bring strong lifecycle marketing expertise, analytical skills, and proficiency with martech platforms. This role requires close collaboration with cross-functional teams, data scientists, and analytics partners to execute and continuously optimize go-to-market strategies in a fast-paced environment.

JOB REQUIREMENTS :

  • Design, launch, and manage multi-channel campaigns across email, in-product display, push, and SMS, ensuring optimal segmentation, cadence, frequency, and sequencing.
  • Partner with data science and operations teams to leverage behavioral data, models, and AI for effective segmentation and targeting.
  • Own deliverables, deadlines, and campaign automation in platforms including Eloqua, Marketo, Quickbase, and Campaign Manager to drive conversion, unit growth, and revenue.
  • Lead A / B and multivariate testing, build measurement plans, and track progress against KPIs to inform ongoing optimizations.
  • Translate customer insights and data into actionable roadmaps and measurable GTM strategies.
  • Partner with GTM managers, product marketing, marketing ops, creative, and development teams to deliver campaigns aligned with lifecycle marketing goals.
  • Engage effectively with teams outside of marketing to move projects forward and deliver business impact.

Must have Skills

  • 6+ years of experience in B2C or B2B lifecycle / CRM marketing.
  • Strong analytical and problem-solving skills with expertise in campaign logic, data mapping, and performance measurement.
  • Hands-on experience with martech platforms (Eloqua, Marketo, Campaign Manager preferred).
  • Excellent executional, time management, and project management skills.
  • Proven ability to manage multiple complex projects, competing priorities, and stakeholders in fast-paced environments.
  • Comfortable partnering with technical teams to leverage data, AI, and martech stack capabilities.
  • Agile mindset with the ability to iterate, test, and optimize campaigns against business KPIs.

    • Preferred Experience :

  • Experience creating long-term learning agendas to refine lifecycle marketing strategies.
  • Familiarity with advanced segmentation, modeling, and orchestration across channels.

    • ABOUT AKRAYA

    Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)!

    Industry Leaders in IT Staffing

    As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!

    Join Akraya Today!

    Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!

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    Lifecycle Marketing Manager • Mountain View, California, United States

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