SVP, H&W Marketing – Lifecycle Leader

We are looking for a passionate and seasoned marketing professional to lead the Lifecycle Marketing team within the Health and Wellness vertical at Synchrony Financial. Reporting directly to the Chief Marketing Officer, this role will be pivotal in defining the vision for our Lifecycle marketing resources and technology stack, implementing strategic planning processes, elevating insights and analytics, and streamlining marketing functions to align seamlessly with our overarching business objectives.

This role will lead and mentor a high-performing team to drive these initiatives forward. The key responsibilities include :

• Process Management : Simplify Lifecycle Marketing’s Strategic Workflows
• Develop, manage, and optimize automated and systematic processes for strategic planning, project and campaign workflows, and stakeholder approvals.
• Financial Management : Oversee $160mm+ Marketing’s Budget and Prioritize Spend
• Effective budget management and prioritizing resource spend with alignment to enterprise financial requirements, including revenue and profitability goals.
• Performance Management : Evaluate Marketing’s Impact
• Manage Lifecycle marketing’s overall performance and evaluate the value and impact that it delivers.
• Ensure Lifecycle marketing campaign results are directly aligned with business goals, achieving intended outcomes.
• Martech Management : Optimize Marketing’s Technology
• Effectively manage and optimize the martech stack, strategy, and roadmap.
• Talent Management : Lead Marketing’s Learning Agenda
• Lead and manage the marketing team’s learning agenda for upskilling on martech, such as GenAI usage, and soft skills, such as strategic thinking.
• Resource Management : Scale Marketing’s Resources and Agency Roster
• Effective management of Lifecycle marketing’s resources, including internal centers of excellence services, external vendors, suppliers, and the agency roster.

The ideal candidate will have :

Synchrony Financial is an equal opportunity employer. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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