Marketing Manager IV (Contractor)

Job Description

Job Description

We are looking for an experienced Marketing Manager to join our team in Philadelphia, Pennsylvania. This long-term contract position offers the opportunity to lead dynamic marketing initiatives while collaborating with diverse teams to create impactful strategies. If you have a strong background in marketing and communications and enjoy driving results, we encourage you to apply.

Responsibilities :

• Develop and implement comprehensive marketing plans that drive lead generation and enhance brand visibility.
• Manage cross-channel marketing campaigns, including direct mail, paid media, and promotional events.
• Oversee budget processes, ensuring efficient allocation of resources and expense account management.
• Collaborate with vendors and service providers to deliver high-quality marketing solutions.
• Coordinate with technical teams to provide ongoing support for mobile apps and other digital platforms.
• Analyze campaign performance metrics to refine strategies and maximize ROI.
• Lead the execution of offline and online tactics to support organizational goals.
• Work closely with sales teams to align marketing strategies with business objectives.
• Organize and manage promotional events to increase audience engagement and brand awareness.
• Provide program management support for marketing initiatives, ensuring timely and effective delivery.
• Minimum of 8 years of experience in marketing and communications.
• Proven expertise in developing and managing marketing plans and lead generation campaigns.
• Strong knowledge of cross-channel strategies, including offline and online tactics.
• Experience working with vendors and service providers to deliver marketing solutions.
• Proficiency in managing budgets and expense accounts effectively.
• Familiarity with mobile app support and technical coordination.
• Excellent organizational and coordination skills to manage multiple initiatives simultaneously.
• Ability to analyze data to optimize marketing strategies and improve performance.