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Product Marketing Manager

Product Marketing Manager

VirtualVocationsMadison, Wisconsin, United States
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A company is looking for a Product Marketing Manager to lead and scale commercial partner marketing initiatives.

Key Responsibilities

Develop and own the go-to-market strategy for solutions within the partner ecosystem

Craft partner-specific messaging and positioning to articulate the value of joint solutions

Build and scale a partner enablement program including training and sales materials

Required Qualifications

Bachelor's degree in Marketing, Business, or a related discipline

3-5+ years of experience in B2B marketing, particularly in product or partner marketing

Proven experience in partner marketing with a track record of executing marketing programs

Experience managing complex projects with multiple stakeholders

Healthcare experience, particularly marketing to commercial health plans, is preferred

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Product Marketing Manager • Madison, Wisconsin, United States

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