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Marketing Data & Analytics Specialist (Contract)

Marketing Data & Analytics Specialist (Contract)

ThunkableSan Francisco, CA, United States
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About the Role

We’re looking for a part-time Marketing Data and Analytics Specialist to support our growth team with campaign tracking, analysis, and reporting. This role is ideal for someone with hands-on experience in paid media and analytics tools who can jump in and provide immediate impact.

Salary : $40 - $50 an hour

Responsibilities

  • Support campaign tracking and reporting across Google Ads and Meta Ads.
  • Assist with setting up, configuring, and QA’ing event tagging for campaigns primarily on Web but eventually on Mobile.
  • Ensure consistency and accurate tracking and data flow between GA4, Google Ads, and BI tools (Amplitude preferred) through proper UTM and conversion goal setup.
  • Build or update dashboards in Amplitude or similar tools (Looker, Mode, Tableau) to monitor UA campaign performance.
  • Review UA campaign data and share actionable insights on performance trends and opportunities.
  • Collaborate with the team on ad hoc reporting needs and lightweight analysis.

Must-Have Skills & Experience

  • Hands-on experience working with Google Ads, Meta Ads, Google Tag Manager, and GA4 (Google Analytics 4).
  • Comfortable setting up and checking event tags for paid campaigns.
  • Proficiency with at least one analytics / BI tool such as Amplitude (preferred), Looker, Mode, Tableau, etc.
  • Ability to analyze UA campaign performance and communicate findings clearly.

    • Nice-to-Have Skills

  • Basic SQL for simple queries.
  • Familiarity with HubSpot or similar CRM / marketing automation tools.
  • Exposure to email platforms (e.g., Brevo, SendGrid, or similar).

    • Details

    Contract role, estimated 5–10 hours per week.

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    Contract Specialist • San Francisco, CA, United States

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