Senior Director, Demand Generation Boston, MA or Remote (US) View open position

Job Title : Senior Director of Demand Generation

Location : Boston or Remote (U.S.-based) or Mexico City (Hybrid)

Department : Marketing

Reports To : CMO

About BlueConic

Hurry up! We’ve got a dream to build!

At BlueConic, we’re reinventing how businesses grow by transforming customer data into real-time intelligence and action. As the creators of the industry's first Customer Growth Engine (CGE), we help brands move beyond traditional CDPs to a smarter, faster model for growth—powered by AI, built for privacy, and designed to create meaningful value across the customer lifecycle.

Join us in shaping the future of customer engagement—where businesses don’t just collect data, but turn it into their next competitive advantage.

BlueConic is the customer growth engine for commerce. Our AI-powered platform gives commerce brands the ability to transform how they operate—using unified, actionable first-party data to drive relevance, loyalty, and revenue growth. Backed by Vista Equity Partners, BlueConic powers growth for top-tier brands across retail and CPG.

We’re on a mission to help companies liberate their data to grow customer value—and we’re looking for a strategic, results-oriented marketing leader to help fuel that growth.

The Role : Senior Director of Demand Generation

We’re seeking a bold, data-driven Senior Director of Demand Generation to build and scale a demand engine that delivers measurable, high-quality pipeline at scale.

This leader will be accountable for our pipeline creation goals , responsible for both the strategy and execution of integrated campaigns, events, and ABM efforts that generate demand across the entire buyer’s journey — from awareness to closed / won. You'll work cross-functionally with sales, content, product marketing, revenue operations, and customer marketing to ensure our demand engine is tuned for efficiency, precision, and velocity.

This role is equal parts architect and builder : you know how to set strategy, but you love rolling up your sleeves to execute, iterate, and optimize. You’re passionate about team development, but equally obsessed with hitting the number.

What You’ll Do

• Own the new business pipeline target and serve as the marketing team’s key stakeholder in revenue growth.
• Build and execute a full-funnel demand gen strategy that drives ICP-fit leads that convert to opportunities—and close.
• Define, measure, and continuously improve marketing’s contribution to pipeline, with clear attribution and ROI.
• Develop and execute annual and quarterly integrated campaign plans aligned to business priorities, buyer pain points, and sales plays.
• Partner with product marketing and content to turn BlueConic’s Customer Growth Engine positioning into compelling narratives that drive engagement.
• Launch and scale ABM programs tailored to high-priority segments and strategic accounts.

Events & Field Marketing

Customer Marketing

Lead BlueConic’s AI-Driven Demand Generation Transformation

Analytics & Optimization

You’ll Be Measured On

What You Bring

Why You’ll Thrive at BlueConic

Ready to build the future of growth marketing? Let’s talk.

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Our goal is for BlueConic to be a fun, productive, welcoming, and safe space where BlueCrew members of all races, gender identities, gender expressions, sexual orientations, physical abilities, physical appearances, socioeconomic backgrounds, life experiences, nationalities, ages, religions, and beliefs are empowered to be able to make an outsized impact every day. We are an equal opportunity employer, committed to inclusive hiring practices.

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