Manager of Marketing and Communications

Job description : About Us

We are a leading compounding pharmacy committed to enhancing patient care through personalized, innovative pharmaceutical solutions. As we expand our reach and impact, we are seeking a results-driven and visionary Manager of Marketing to lead brand strategy, public relations, digital marketing, and AI-enhanced marketing operations. This is a unique opportunity to shape the voice of a healthcare innovator at the intersection of precision medicine and cutting-edge technology.

Key Responsibilities :

• Strategic Leadership & Brand Management
• Develop and execute a comprehensive omnichannel marketing strategy with clear KPIs.
• Oversee brand development, brand audit visual identity, tone of voice, and customer experience.
• Lead cross-functional collaboration across departments and external vendors.
• Content Marketing & Clinical Thought Leadership
• Lead creation of compelling healthcare content tailored to clinicians, providers, and patients.
• Oversee development of whitepapers, eBooks, case studies, websites, blogs, prescription guides, and print collaterals with AI-assisted copy and layout generation.
• Drive SEO and SEM strategies using keyword clustering and dynamic content optimization.
• Public Relations & Communications
• Serve as the brand's primary media spokesperson and strategist.
• Build strong media relationships, secure press coverage, and draft press releases, op-eds, and healthcare articles.
• Lead crisis communication planning and reputation management initiatives, using AI-based sentiment analysis and review monitoring tools.
• Social Media, Community Engagement & Reputation Management
• Manage a robust, AI-augmented social media strategy across platforms (LinkedIn, Instagram, Facebook, GMB, TikTok, etc.).
• Use AI tools to generate, schedule, and analyze high-performance content.
• Build partnerships with healthcare professionals, local organizations, and influencers.
• Monitor and respond to online reviews using automated tools to maintain trust and credibility.
• Lead Generation & Campaign Management
• Design and implement high-converting lead gen funnels using Google Ads, Meta Ads, and programmatic media.
• Create and optimize landing pages using A / B testing, heatmaps, and AI-generated UX suggestions.
• Develop marketing dashboards and reporting tools to measure ROI, CAC, LTV, and conversion rates.
• Events, Webinars & Trade Shows
• Plan and execute pharmacy-focused events, conferences, webinars, and health fairs.
• Develop promotional materials, manage event logistics, and ensure brand consistency.
• Email Marketing
• Manage multiple email marketing campaigns with defined KPIs.
• Project and Vendor Management
• Manage external vendors for website, graphic design, video and photo editors, etc.
• Manage other high-priority marketing projects assigned by management.

Qualifications

Job Type : Full-time

Benefits :

Ability to Commute :

Work Location : In person