Vice President, Head of Marketing

Job Description

Job Description

American Beacon Partners

Vice President, Head of Marketing

American Beacon Partners , formerly known as Resolute Investment Managers, is a diversified asset management platform with affiliated and independent partnerships with more than 30 investment managers. Drawing on approximately 40 years of investment expertise, innovation and adaptability, American Beacon Partners delivers enduring value through traditional and alternative solutions designed to meet investors' evolving needs.

Driven by future value creation, American Beacon Partners' unique platform delivers strategic benefits through a full suite of distribution, operational and administrative services that may be leveraged by its affiliates. We offer three customizable partnership models tailored for the U.S. wealth and retirement markets. For affiliated partners , we make strategic investments in boutique asset managers to enhance distribution and administrative support functions. For strategic distribution partners , we help investment managers leverage our distribution expertise to achieve greater scale. For sub-advisors to American Beacon Advisors , we assist institutional-caliber asset managers who are seeking to expand their strategies to retail markets through existing funds or new fund launches. With roots as an unaffiliated sub-advised mutual fund sponsor, the majority of our partnerships are with asset managers who invest and operate with full autonomy and independence.

American Beacon Partners' affiliates include American Beacon Advisors, Inc.; National Investment Services of America, LLC; RSW Investments Holdings LLC; Shapiro Capital Management LLC; SSI Investment Management LLC; and Resolute Investment Distributors, Inc.

In December 2024, the company was named one of the "Best Places to Work in Money Management" by Pensions & Investments for the sixth consecutive year. For more information, please visit www.ambeacon.com

Our office is located in Irving, Texas (Las Colinas). This position is Hybrid, if locally based, will work regularly both onsite (currently 3+ days per week) and remote. If not based locally, must be in the home office 3-5 days per month.

Job Description :

The VP, Head of Marketing is responsible for ensuring alignment of Marketing efforts with the priorities of the firm. Responsibilities include developing marketing strategy, coordinating affiliate marketing with American Beacon's Sales team, engaging with and responding to the needs of American Beacon's strategic partners, supporting firm and channel specific sales campaigns, oversight of Digital Marketing team, supporting Sales, Product Management, Asset Management, and other internal customers in the creation of new materials.

Key Responsibilities

• Develops and executes firm-wide integrated marketing strategy to support growth in assets, advisor engagement, and brand visibility
• Maintains and updates a marketing roadmap for ongoing enhancements to marketing efforts
• Partners with distribution to align marketing goals with business priorities
• Oversee marketing vendor relationships
• Ensures efforts of Marketing department are aligned with the priorities of the firm and that sufficient resources are available
• Oversees and coordinates marketing initiatives for focus products including product positioning, value-add campaigns, and sales enablement
• Coordinates with Sales, Product Management and Asset Management to develop content strategy that spans thought leadership, video, social, and email campaigns targeting financial intermediaries
• Oversees recurring production and distribution of marketing collateral. Leads digital marketing efforts including website management, marketing automation, CRM and data analytics
• Builds and manages dashboards to measure campaign ROI, channel performance and sales activity metrics
• Works closely with American Beacon's affiliates, subadvisors and strategic distribution partners to design, execute and measure targeted marketing campaigns
• Works closely with Compliance team to ensure all information meets security and industry guidelines
• Leads a team of marketers and external vendors / agencies, managing budgets and resource allocation
• Consistently reads feedback and follows up with relevant mentoring, encouragement and accountability for individuals on team
• Ensures reviews are completed on schedule and effectively communicates reviews, compensation and standing within the organization with each team member

Requirements

#LI-Hybrid

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