Director, Marketing Operations

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Director, Marketing Operations

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Calm .

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About Calm

Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Our flagship consumer app is ranked #1 in its category with over 180 million downloads and is available in seven languages across 190 countries. Calm offers content and tools from experts and beloved celebrity voices to help people sleep better, stress less, and live more mindfully. Building on this foundation, Calm has created a broader portfolio including evidence-based solutions like Calm Health, offered through employers, health plans and providers, designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Today, Calm supports more than 3,500 organizations and reaches over 17 million covered lives through Calm Health. Calm has been recognized as a TIME100 Most Influential Company and one of Fast Company’s Brands That Matter. Learn more at calm.com.

What you’ll do as part of the Growth Marketing team is contribute to direct-to-consumer growth at Calm. We are a small, hungry and humble team that uses data-driven strategy and creative problem solving to drive consumer growth across App, Web and Offline Marketing channels. We optimize and scale ad networks and channels, and value a can-do attitude, data-driven decision-making, high EQ, cross-functional collaboration, resourcefulness, and curiosity. This role is remote but based in or near the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis; at this time, only candidates in these locations will be considered.

What You’ll Do

Own Calm’s paid acquisition media planning and budgeting. Build a cross-channel media plan to maximize results across digital and offline channels — including paid social, paid search, Apple Search Ads (ASA), Google UAC, and emerging platforms.

Set and manage annual media budgets and performance targets in close partnership with Finance, ensuring cost efficiency and ROI that supports Calm’s financial plan.

Develop accurate forecasts, lead regular pacing, and manage budget processes to maintain accountability and alignment with the broader DTC financial plan.

Continuously track and report on monthly and yearly pacing, working closely with the finance team.

Partner with internal media buyers to dive into channel performance and trends, identify optimization opportunities, and drive action to improve results.

Work with a multi-disciplined team of media buyers, UA analytics, and creative strategists to ensure alignment and operational excellence in delivering business goals.

Deliver regular performance updates, channel outlooks, and growth recommendations to senior leadership.

Analyze data to surface trends and opportunities within channels, funnels or the broader business; translate insights into tests or solutions and execute them.

Lead project accountability, managing roadmaps and stakeholder expectations across multiple teams.

Assist in developing and optimizing internal processes to enhance team productivity.

Drive new AI adoption within the team’s workflows to increase productivity, automating tasks, improving data accuracy, and enabling cross-functional collaboration.

Who You Are

Financially fluent with experience in media planning, budget forecasting, and optimizing spend for efficiency and scale.

Analytical mindset with a passion for data and the ability to turn insights into scalable action.

Strong understanding of measurement, incrementality testing, cohort-based LTV, and full-funnel performance tracking.

Proven track record of driving acquisition growth and ROAS across 8-figure budgets.

Experience working across paid social, paid search, ASA, Google UAC, and offline channels within a DTC environment; deep understanding of what drives results for each channel.

Strong communicator and collaborator with a track record of influencing cross-functional partners.

Highly organized, self-directed, and thrives in a fast-paced environment.

Nice to Haves

Experience with mobile app or subscription-based performance marketing.

Minimum Requirements

6+ years in acquisition or performance marketing roles, with deep experience managing paid channels in-house.

Proven success managing 8-figure paid media budgets across multiple channels.

In-depth understanding of media strategy, cross-channel planning, and the nuances of online and offline media activation and performance analysis.

Effective and efficient project management—meeting project timelines and managing expectations across multiple stakeholders.

Deep understanding of media – strategy, media math, plan development, channel dynamics, etc.

Strong financial acumen and ability to work with finance counterparts to align marketing output with financial plans.

Calm uses a geographic pay model that determines salaries based on the location where an employee lives. Base pay ranges for this position are listed as $178,600 - $272,800. The exact salary will depend on geographic location, skills, experience and other qualifications. Calm uses employee ZIP code to determine pay range. This role is eligible for equity, comprehensive benefits, 401k, and flexible time off. Calm may incorporate artificial intelligence technology to support the application review process, but human reviewers are involved in all stages of the hiring process. Calm is committed to providing reasonable accommodations for qualified individuals with disabilities. If you require an accommodation, please contact Calm’s Recruiting team at recruitingaccommodations@calm.com. We are an equal opportunity employer and welcome applicants regardless of race, color, religion, national origin, age, sex, marital status, ancestry, disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by law. Calm is committed to diversity, equity and inclusion and strives for a respectful environment free of harassment and discrimination. Employment offers are contingent upon a background check; some roles may require a drug screen. FOR US BASED POSITIONS : Calm participates in E-Verify. Right to Work and E-Verify Participation apply.

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