Director, Product Marketing (Remote / Flexible)

Director, Product Marketing (Remote / Flexible)

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Director, Product Marketing (Remote / Flexible) – Insulet Corporation

Position Overview :

Director, Product Marketing

– Omnipod AID will be responsible for supporting the global Go-to-Market strategy, commercial launch planning and lifecycle management of next generation Omnipod AID offerings. This is a full-time exempt position reporting to the VP, Omnipod 5 Wide Product Marketing.

Responsibilities

Develop and maintain the Target Product Profile (TPP) to articulate the product vision, define critical success criteria, and align internal stakeholders on claims, differentiation, and pricing strategy.

Own and drive the global Go-To-Market (GTM) strategy for product launch, leading cross-functional alignment across Regional Marketing, Market Access, Training, Customer Care and Sales Ops to ensure seamless planning, execution and market readiness.

Lead commercial functions through launch execution, ensuring all stakeholders are aligned on timelines, deliverables, and success metrics.

Collaborate with and support Product Marketing leads including the International Product Marketing team to ensure component level messaging is incorporated into product positioning and messaging.

Develop integrated communication plan ensuring consistency in messaging and claims across product components, fostering collaboration across franchise and cross-franchise PMMs to maximize portfolio impact.

Oversee creation of global launch campaign and marketing toolkit, ensuring creative assets and messaging are aligned with strategic objectives and adaptable for regional execution.

Identify clinical evidence gaps and lead the development of a clinical data roadmap to support robust marketing claims and market access.

Own the GTM strategy for new clinical data and publications, ensuring timely dissemination and integration into regional marketing plans and sales enablement.

Partner with Sales Training to ensure product positioning, messaging, and competitive differentiation are effectively communicated and embedded in training programs.

Gather and synthesize regional and customer insights, sharing actionable feedback with Product Management to inform roadmap prioritization, feature development, and customer journey optimization.

Lead communication efforts to regional marketing teams and customers for new product releases, updates, and critical product-related communications.

Collaborate with Product Management to design and execute primary and secondary market research, ensuring the customer voice is embedded throughout the product lifecycle.

Partner with regional teams post-launch to monitor market adoption, assess messaging effectiveness, and refine strategies based on real-world feedback and performance.

Key Decision Rights

Decisions related to the global Go-To-Market strategy and commercialization.

Decisions relating to creative campaigns and asset creation (e.g., look and feel of content) made by GME and regional marketing for the Omnipod AID System.

Required Skills And Competencies

Experience launching new products globally and identifying creative and innovative ways to accelerate awareness and adoption.

Experience in developing a strong Target Product Profile to lead product positioning and marketing strategies.

Ability to develop a Go-To-Market strategy and launch plan coordinated across multiple functions and markets.

Strong cross-functional leadership and ability to influence across the organization.

Ability to lead a creative agency in creating a single-minded, innovative marketing messaging roadmap customized to different touchpoints to convey the value proposition for each target.

Excellent verbal and written communication skills including presentations to executive audiences.

Required Leadership Skills & Behaviors (if Applicable)

A passionate and creative Product Marketer leader who can align the organization across multiple functions and markets with a clear vision and strategy.

Strong emotional intelligence and ability to engage and lead others to advance new ways of thinking.

Education And Experience

Bachelor’s degree with at least 12 years’ experience in Product Marketing in the medical device / pharmaceutical industry or MBA with 8 years of related experience.

Additional Information

The position can be remote, hybrid or in-person at our Acton, MA headquarters. Travel is estimated at 20% but will flex depending on business needs.

NOTE :

This position is eligible for 100% remote working arrangements (may work from home / virtually 100%; may also work hybrid on-site / virtual as desired).

Physical Requirements (if applicable) :

The US base salary range for this full-time position is $182,400.00 - $273,600.00. Compensation details reflect base salary only, excluding bonus, equity, or benefits. Salary ranges are determined by role, level, and location.

Insulet Corporation (NASDAQ : PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. For more information, please visit insulet.com and omnipod.com.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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Remote working / work at home options are available for this role.