General Manager

Job Description

The General Manager is responsible for overseeing the overall operations of the store, ensuring the delivery of expectational Customer services, and driving the store’s goals and growth. This role requires strong leadership skills, strategic planning and the ability to manage and develop a high-performing team. The candidate must have a deep understanding of the marine industry, exceptional leadership skills, and a strong focus on customer relationship management, sales performance improvement, and overseeing key sales operations.

Responsibilities :

• Oversee day-to-day operations, assigning weekly performance goals, setting sales targets and performance goals, ensuring alignment with the company’s overall objectives.
• Ensure team members deliver friendly, professional, expert knowledge and timely service to all Customers.
• Collaborate with the leadership team to develop and implement comprehensive sales strategies that support the organization’s short- and long-term goals.
• Develop strategies to increase customer count, and loyalty members, increase store traffic, and optimize profitability.
• Manage product inventory and oversee ordering to ensure product availability for clients.
• Manage overall store operations, including expenses, merchandising standards, inventory management, budgeting, compliance, safety and security policies to provide a safe environment for staff and customers.
• Monitor sales performance against targets and adjust strategies as needed to ensure financial objectives are met.
• Ensure the store and staff have the highest knowledge of the products and services provided across all the companies.
• Collaborate with marketing, product development, and operations teams to ensure a cohesive approach to market penetration and customer satisfaction.
• Evaluate and recommend strategies for optimizing retail shelf space, inventory placement, and turnover to maximize sales efficiency.
• Resolve complex customer issues, serving as an escalation point for the sales team.
• Conduct regular training sessions on advanced sales techniques, product knowledge, and industry updates to ensure the team is equipped to meet and exceed sales targets.
• Analyze relevant data to inform store-specific strategies and drive execution of sales and service strategies.
• Create and implement SOPs for sales funnel reporting and promote internal cohesion, teamwork, support, and lead generation.

Required Experience :

Physical Requirements :

Pre – Employment Conditions : Background and Drug Screen

Benefits :

EEO Statement :

Elite Marine, Southern Marine Supply, Spot Zero is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.