Executive Producer, Influencer Marketing - Remote Job at Collectively in Austin

Collectively - part of the Brandtech Group (formerly You & Mr. Jones) -  is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs.

Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.

About the Production Team :

Collectively’s Production team is the strategic production arm of our client services practice, responsible for leading influencer marketing projects from kick off to completion with creativity, ingenuity, and exceptional project management skills. The team charter is flawless execution and exceptional client service and we pride ourselves on guiding our clients and influencers through each step of a project with strategic solutions along the way.

Responsibilities :

Executive Producers are expert influencer marketers who have hands-on and supervisory execution experience across a multi-project account portfolio. The Executive Producer plays a critical role in account and project leadership, working as a peer with senior clients and internal contributors and Production leader across their project portfolio. An Executive Producer should be able to own strategic Production perspectives and deliver exceptional client experience on client ecosystems of $3MM-10MM in annual influencer spend.

This role reports to the VP of Production and will work closely with a cross-functional team to deliver programs that vary in scale and scope.

The Executive Producer will be responsible for three crucial areas of campaigns : Project Management and Leadership, Influencer Casting and Management, and Client Services.

Project Management & Leadership

• Provide project leadership across multi-project account ecosystems of between $3-10MM in annual influencer spend, including guiding the work and contributions for a mix of Sr. Producers, Producers and Associate Producers Oversee or independently develop and manage program timelines and budgets, ensuring programs are delivered on time, on budget, and with key KPIs met
• Provide ongoing budget management and oversight to ensure fidelity and accuracy, and on time creator payments
• Maintain and oversee a global timeline of all client projects and active tasks required for delivery
• Delegate cross-functional contributions and ensure they are aligned with overall program goals and Production strategy, communicate directly with leaders on cross-functional team performances to make adjustments as-neededCreate and mentor other team members on creating key production deliverables for complex or nuanced projects, including campaign briefs, activation strategies, production schedules and timelines, influencer lists, key client communications and weekly reportsTogether with Collectively’s Business Affairs team, ensure contracting approach meets client needs and that any account-specific BA processes are followed
• Ensure that optimization insights, best practices, and learnings are shared across the account and represented in future work
• On an as-needed basis, travel to attend and manage influencer presence at events and / or shoots and / or attend key client meetings where Production Leadership is required
• Provide project and and daily task leadership to Sr. Producers, Producers and Associate Producers  supporting the account, including delegation and deliverable review
• Identify new and improved ways of working; proactively bring ideas to Account and Team leaders and lead roll out and oversight of new methods
• Together with Production Leadership, provide suggestions for team resourcing and project assignments
• Lead the team in managing scaled seeding (gifting) programs from start to finish, including influencer recruitment, community development and management, vendor relationship and seeding sample prototype build, product fulfillment and content tracking.
• Excel at adopting and utilizing key tech and SaaS platforms

Influencer Casting & Management

Client Services

Requirements

Key Performance Indicators (KPIs)

Benefits & Team Member Experience

The pay range for this position is $120,000 – $138,000. Collectively takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, and other business and organizational needs.