Senior Product Marketing Manager

A company is looking for a Senior Product Marketing Manager to lead marketing initiatives for their K-5 English & Language Arts product portfolio.

Key Responsibilities

Lead strategy, planning, and execution of marketing initiatives including market research and customer segmentation

Collaborate with Marketing, Sales, and Product Development to integrate customer insights into marketing strategies

Manage creative production for marketing materials and maintain competitive differentiation through strategic marketing efforts

Required Qualifications

Bachelor's Degree in Marketing, Business, or Communications

A minimum of 7 years of experience in Marketing Communication or Product Marketing, preferably in K-12 educational publishing

Experience with successful product launches and leading marketing practices

Strong ability to influence at all organizational levels

Desire to learn, ask questions, and challenge conventional thinking