Manager, Consumer Digital Marketing

Manager Manager, Consumer Digital Marketing

The Manager Manager, Consumer Digital Marketing leads digital marketing strategies and execution for consumer-facing programs within the Branded Specialty portfolio. This role focuses on driving full-funnel consumer engagement from awareness to persistence through multiple digital channels while ensuring compliance and collaboration across teams.

Key Accountabilities

Consumer Digital Strategy & Planning

• Assist in defining vision, strategy and implementation of digital marketing solutions that will improve the consumer experience (CX) via paid, earned, and owned media.
• Support the creation of annual and quarterly DTC channel strategies and test-and-learn roadmaps aligned to brand objectives, audience insights, and business KPIs.
• Partner with Consumer Marketing Lead to translate research, search trends, and first party data into audience frameworks, messaging hypotheses, and journey maps (pre-diagnosis ? diagnosis ? treatment decision ? adherence / persistence).
• Collaborate with Consumer Marketing Lead to define measurement plans (reach, engagement, quality traffic, conversions), incrementality approaches, and budget allocations by objective and channel.
• Uses audience research and trend analysis to create relevant content and digital strategies. Assesses customer data, market trends, and competitor actions. Monitors social media to spot topics and trends affecting audience interests.
• Develops learning & educational programs for the branded business and other marketing members to educate / inform them about digital marketing landscape to stay abreast of innovations and opportunities.
• Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate, including Direct-To-Patient initiatives such as telemedicine.
• Works with marketers to assess the landscape and identifies new capabilities to optimize the user experience.

Tactical Execution & Analytics

Partnerships & Ways of Working

Brand Team Support for Supprelin LA

Qualifications

Education & Experience

Knowledge

Skills & Abilities

Physical Requirements

EEO Statement :

We firmly believe in the principles of equal employment opportunity and strive to create an atmosphere where all employees, regardless of their race, color, creed, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability (including pregnancy), age, or military or veteran status, feel valued, respected, and empowered. Our commitment to EEO extends to every aspect of employment, including recruitment, hiring, training, promotions, compensation, benefits, transfers, terminations, and all other employment practices. We are dedicated to ensuring that all employment decisions are based on qualifications, skills, and merit.