Field Marketing Specialist

Field Marketing Specialist

As our Field Marketing Specialist, you will play a crucial role in shaping and communicating Formal's value proposition to our target market. You'll work closely with our product, sales, and leadership teams to develop and execute marketing strategies that drive growth and establish Formal as a leader in the data security space.

Your responsibilities will include :

• Field Marketing Execution : Develop and execute integrated field marketing plans, incorporating account-based marketing strategies, partner initiatives, and sales motions to drive brand visibility and pipeline growth.
• ABM Campaigns : Collaborate with cross-functional teams to build and execute targeted ABM campaigns that engage key accounts, align with sales strategies, and drive high-value opportunities.
• Partner Marketing : Work closely with strategic partners to develop joint marketing plans, co-branded campaigns, and enablement programs that maximize partner-driven opportunities.
• Event Management : Lead the planning and execution of field marketing activities, including trade shows, conferences, webinars, and partner events, ensuring flawless delivery and measurable outcomes.
• Sales Enablement : Create and deliver marketing assets, campaigns, and resources that empower the sales team to effectively engage prospects and close deals.
• Lead Generation : Partner with global campaigns, digital, and customer marketing teams to develop demand-generation strategies that drive qualified leads and pipeline acceleration.
• Market Insights : Analyze market trends, customer data, and competitive insights to inform and optimize marketing strategies for the DACH region.
• Brand Enablement : Act as a brand ambassador for Formal, building relationships with industry influencers, partners, and customers, while ensuring brand consistency in all field activities.

What you need to succeed :

Compensation :

Benefits (for U.S.-based full-time employees) :