Marketing Engagement Lead

Global High-Net-Worth Marketing Engagement Lead

Global High-Net-Worth (HNW) is a leader in the HNW and ultra HNW insurance market with capacity to write insurance on residents in 150+ countries. For 20 years, we have delivered value through innovation and by partnering with our third-party distributors. Identified as one of the key pillars for Manulife's Asia segment, Global HNW has been mandated to expand into new markets and rapidly grow sales.

The Global HNW marketing team executes various strategic initiatives that will ultimately drive profitable growth for our B2B audience. The marketing engagement lead role will operate as a leader, a strategist, and a consultant. She / he will collaborate closely with global teams, especially the Asia RO, to implement critical business initiatives. A successful candidate must be willing to embrace and champion change within the organization, manage competing priorities in an extremely fast-paced environment, execute data-driven decision-making, and deliver on Global HNW marketing projects.

As a Marketing Engagement Lead, a deep understanding of the life insurance industry and its products is crucial. The roles primary focus will be to develop / execute marketing strategies and devise innovative marketing tactics to boost market awareness and drive sales for Global HNW. This role also involves managing campaigns / promotions as well as various marketing initiatives across digital and traditional platforms and collaborating with various teams to ensure efficient campaign strategy execution, leading to robust sales and pipelines for Global HNW.

The Global HNW Marketing Team, of which the Market Engagement Lead is a key part, is responsible for the strategy and execution of product launches, sales enablement, NPS surveys, and distributor communications for Manulife Bermuda, Hong Kong, and Singapore. This team is an integral part of our comprehensive marketing organization, which includes brand, human-centered design, analytics, integrated production, as well as our third-party creative agency, Oliver. Together, these teams collaborate closely to craft our marketing narrative, deliver connected distributor experiences, and demonstrate the business value of marketing.

Responsibilities :

• Develop, execute, and measure strategic marketing programs to support Global HNW products, services, and partners
• Write and present integrated marketing plans for a senior-level management team
• Recommend and develop appropriate communication vehicles for achieving marketing objectives
• Creatively and effectively influence all media to drive marketing campaigns; design and execute targeted campaigns utilizing effective email marketing, A / B testing, social influence, digital advertising channels, and website experiences
• Evaluate campaign success using analytics relative to competitor activities and current market conditions
• Create marketing materials / messaging for new and existing products and programs, ensuring that materials support business goals and marketing strategies
• Manage multiple projects simultaneously, often among competing priorities for stakeholders
• Ensure work is delivered accurately, on time, and within budget
• Seek continuous improvement of existing processes
• Develop and maintain relationships across all Global HNW departments, including sales, product, legal, compliance, underwriting, and, where applicable, external distributors, as well as the larger Manulife organization

Qualifications :

When you join our team :

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better.

Manulife is an Equal Opportunity Employer

At Manulife / John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, color, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife / John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.