Growth Marketing Specialist

The Growth Marketing Specialist is the engine behind Outdoor Cap's digital customer acquisition. This role blends art and science consisting of equal parts strategist, operator, and experimenter. You'll own the paid social growth stack across Meta, TikTok, CTV, and emerging platforms, while also mining organic social and creator content for signals that can be amplified at scale.

Your north star is growth that is profitable, measurable, and repeatable. You'll design and run experiments that uncover new ways to win customers, scale what works, and kill what doesn't. If you get fired up by the chase of lowering CAC, unlocking virality, and turning insights into dollars, this is the role for you.

Essential Duties & Responsibilities

Paid Acquisition & Media Buying

Plan, launch, and optimize campaigns across Meta, TikTok, YouTube, CTV, and other growth channels.

Manage budgets, pacing, and bid strategies to maximize ROAS while meeting or beating CAC and AOV targets.

Execute structured testing roadmaps (creative, audience, placement) to accelerate learnings.

Growth Experimentation

Develop and test acquisition experiments in organic social (TikTok, Instagram Reels, YT Short, and emerging platforms) to identify signals worth amplifying with paid spend.

Partner with influencer / partnership marketing to test creator content as paid fuel.

Identify and pilot new acquisition methodologies beyond paid (referrals, ambassador programs, affiliates).

Conceptualize, document, build, and test conversion funnels that work and drive profitable new customer acquisition across ecommerce, customs, and wholesale channels.

Analytics & Insights

Monitor campaign performance and customer journey metrics across channels.

Translate data into actionable insights and communicate results to leadership with clarity.

Collaborate with analysts, Digital Marketing Managers, and CMTO to evolve attribution and incrementality measurement.

Cross-Functional Collaboration

Work with Creative Services to design, brief, and test ad concepts and UGC variations.

Align with Brand Marketing Leads on ICP, positioning, and seasonal priorities.

Partner with E-commerce / Digital Product teams to optimize landing pages and funnels.

Skills and Competencies

3-5 years of hands-on growth marketing experience (agency or in-house), with proven results in paid social and digital acquisition.

Deep understanding of Meta and TikTok Ads Managers; exposure to CTV, YouTube, or other emerging channels a plus.

Track record of running structured experiments across paid and organic growth levers.

Strong analytical chops-can model CAC, LTV, and ROAS trade-offs and present insights simply.

Creative testing mindset : ability to generate and prioritize testable ideas with creative teams.

Excellent communication and cross-functional collaboration skills.

Highly organized, detail-oriented, thrives in a fast-moving environment.

Personal and professional growth mindset.

Education & Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field preferred.

3-5 years of gorwth marketing experience with consumer, retail, or ec-commerce brands.

Physical / Mental Requirements

Must be able to remain in a stationary position (seated) 80% of the day and occasionally reach, bend, and move inside the office to access files and product.

Required to have close visual acuity to perform computer tasks and operate other office machinery.

The person in this position frequently communicates with internal and external customers and must be able to exchange accurate information in a clear manner.

Ability to move 10-20 lbs occasionally throughout day.

Ability to hear a phone ring.

Must be able to visually differentiate colors.

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.