Talent.com
Sr Director, Product Marketing

Sr Director, Product Marketing

Hack The BoxUS
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
  • serp_jobs.filters.remote
  • serp_jobs.filters_job_card.quick_apply
job_description.job_card.job_description

✨The core mission of the Sr Director, Product Marketing

The Senior Director / Director of Product Marketing will shape and own HTB’s market narrative, driving how our products (B2B & B2C) are positioned, launched, and adopted across industries and buyer segments. This role blends strategy with execution, ensuring our story resonates with CISOs, practitioners, and security leaders while enabling our go-to-market teams to win consistently. Success means building a category-defining presence in continuous cyber upskilling, translating complex technical capabilities into compelling business outcomes.

🏢 Location &  Work Mode :

  • USA (Strong preference on the East Coast, or Central US)  / UK
  • Fully Remote

🍺 The fellowship you’ll be joining :

You’ll report directly to the SVP of Marketing and collaborate daily with leaders across Product, Sales, Customer Success, Community, and Brand. The role sits at the center of HTB’s growth engine, orchestrating cross-functional alignment while mentoring a product marketing team of 6. Together, you’ll operate in a fast-paced, agile environment where ideas are tested, iterated, and scaled—always with customer adoption and field success in mind.

📚 Interesting resources you should check :

  • Mastering momentum : A look back at HTB 2025 Revenue Kickoff event
  • Case studies
  • Introducing the Avengers Marketeers of Hack The Box
  • 🚀 The adventures that await you after becoming Sr Director, Product Marketing at Hack The Box :

    Own the narrative & category

  • Define and continually sharpen HTB’s positioning and messaging across personas (CISO, security leaders, SOC managers, red / blue / purple team leads, L&D) and segments (mid‑market, enterprise, public sector).
  • Establish and evangelize the category around continuous cyber upskilling, cyber ranges, Table Top Exercises (TTX), live-fire exercises and adversarial training—grounded in real attacker and defensive tradecraft.
  • Drive the narrative and build analyst relationships with the likes of Forrester and Gartner.
  • Lead GTM & Launches

  • Comfortable working in an Agile environment, staying closely aligned with rapid product iterations and continuous delivery, while ensuring that market positioning, messaging, and go-to-market strategies evolve in step.
  • You thrive in fast-moving, cross-functional teams, quickly translating continuous delivery cycles into clear, customer-focused narratives that drive adoption and engagement.
  • Drives go‑to‑market strategy and integrated launch plans for new capabilities and product launches; set the bar for “what good looks like” from beta to general availability.
  • Own cross-functional alignment and sales enablement for product launches, analyst relations, community building across Product, Sales and Marketing.
  • Partner with Sellers, Demand Gen and Field Marketing to map plays to buying stages and accounts; localize for regions and verticals where needed.
  • Partner with the SVP of Marketing to align launch priorities with quarterly business goals and brand strategy.
  • Price, package, and scale adoption

  • Collaborate with Product and Revenue Ops on pricing and packaging, trial / POC experiences, and adoption motions that reduce time‑to‑value.
  • Instrument, test, and iterate messaging and offers across the funnel.
  • Bring the outside in

  • Run market, customer, and competitive research; turn insight into action for Product and GTM.
  • Lead analyst briefings and customer references; represent HTB at events and with key accounts.
  • Enable the field

  • Build sales playbooks, pitch narratives, competitive talk tracks, objection handling, demo / POV guidance, and ROI storytelling.
  • Coach AEs / SEs / SDRs and scale enablement with reusable assets and training.
  • Build and lead the team

  • Mentor, and develop a high‑performing product marketing team (PMM, competitive intel, analyst relations) comprising B2B and B2C.
  • Create operating rhythms : messaging reviews, launch post‑mortems, win / loss loops.
  • Report progress and insights to the SVP of Marketing; drive cross‑functional accountability on launch outcomes and messaging consistency.
  • 🏆 Skills, knowledge, and experience points required to unlock the role of Sr Director, Product Marketing at Hack The Box :

  • 8-10+ years in B2B SaaS product marketing (Director) or 11–15+ years (Senior Director), including 5+ years in cybersecurity (identity, SecOps, training / upskilling, or adjacent / AI).
  • Demonstrated success owning positioning and GTM for multi‑product portfolios and launching products at a high‑growth company; introducing new categories.
  • Proven experience managing Analyst Relations (AR), including building relationships with firms like Gartner and Forrester to shape market perception and extract competitive insights.
  • People leadership : Coaching, mentoring and creating leverage through a small, mighty team.
  • Fluency with security buyer and practitioner journeys; you can translate deep technical value (labs, assessments, threat research) into clear business outcomes.
  • Proven ability to partner with Product and Sales, influence executives, and drive cross‑functional execution.
  • Excellence in storytelling—written, visual, and on stage.
  • Strong analytical chops : you work from data, customer insight, and rigorous testing.
  • 📊 How We’ll Measure Success

  • Adoption and engagement of newly launched products / capabilities (activation, time‑to‑first‑value).
  • Pipeline and revenue influenced by product launches and plays; win rate against key competitors.
  • Sales productivity : relationship building, message adoption, talk‑track adherence, and POV / demo conversion to name a few.
  • Pricing / packaging impact on deal velocity and expansion.
  • 🕹️ What your Hack The Box adventure will have in store :

  • 🎯You'll have the exhilarating opportunity to contribute to a product that is highly appreciated by users and the cybersecurity community at large.
  • 🎯 You'll experience a highly supportive and caring environment, fostering growth, flexibility, and autonomy.
  • 🎯 You'll embark on an exciting journey of continuous learning and problem-solving, leveling up as our organization grows.
  • 🎯 Most importantly, you'll have a blast at HTB 🥳 because fun is an essential ingredient in our recipe for success! Just wait until you see our global meet-ups!
  • 💰The gems you’ll be enjoying as the Sr Director, Product Marketing

  • Compensation : USD 170,000-200,000
  • Medical, Dental & Vision (employee coverage 100% paid for by Hack The Box)
  • 401K w / employer match
  • Employer-paid Life and AD&D Insurance
  • Supplemental Life Insurance
  • Short-term and Long-term Disability
  • Healthcare and Dependent Care FSA
  • Paid paternity & maternity leave
  • 25 annual leave days
  • Home Office Allowance
  • Dedicated budget for training and professional development, participation in conferences
  • State-of-the-art equipment
  • Full access to the Hack The Box lab offerings; so you can learn how to hack 😉
  • 🗺️ The Quest of Becoming Hack The Box’s Sr Director, Product Marketing

  • Level 1 : To complete level one’s objective, submit your application.
  • Level 2 : Meet the Talent Acquisition team. Level’s objective : highlight your past achievements, ambitions, and values.
  • Level 3 : Meet the hiring manager. Level’s objective : connect with the most important stakeholder and share with them your achievements.
  • Level 4 : Meet with sales representatives to discuss your previous successes partnering with sales
  • Level 5 : Meet with Product Management representatives and discuss your previous successes partnering with product teams.
  • Level 6 : Meet more of the marketing team.
  • Level 7 : You've officially received an offer from HTB! To complete the last level and the Quest, all you need to do is accept the offer.
  • Quest complete. Congratulations, you’re officially one of us 🥳🎉🎇Your next quest : complete the onboarding.
  • Hack Your Career, Today. Join us in this epic adventure of cybersecurity at Hack The Box! 🚀🔒💻

    At Hack The Box, we are on a quest to find the most exceptional and enthusiastic talent to join our team. Whether or not you consider yourself a gamer, we value what makes you unique and want to know more about you. This job post provides just a glimpse of the incredible gamified experience our business and consumer customers enjoy through our platforms. So, if you're ready to embark on a journey of disruption, growth, and adventure, we can't wait to meet you!

    ABOUT HACK THE BOX

    Hack The Box (HTB) is the cybersecurity upskilling and talent development platform trusted by individuals, enterprises, and government agencies to sharpen offensive and defensive capabilities. Powered by a vibrant global community and hands‑on, real‑world training, HTB helps security teams practice like attackers, validate skills continuously, and move faster against emerging threats. We’re scaling rapidly across the enterprise market—especially in Financial Services, MSSPs, and Technology—and we’re just getting started.

    If you’re excited to turn technical depth into crisp stories, to shape a category, and to fuel measurable growth in a fast, collaborative environment—come build with us.

    🚨 News & Resources :

  • Get the most important updates on HTB’s latest year !
  • We are super proud to share that Hack The Box’s entities in the US, the UK & Greece have been certified as a Great Place to Work (2024-2026).
  • Take a sneak peek at how it is to be part of HTB and our 2023 Global Retreat . Get more insights about our HTB culture and employee experience by visiting the “ about us ” section of our site, our career site , and Glassdoor .
  • At Hack The Box, we are committed to fostering a diverse, inclusive, and equitable workplace. We believe that diversity enriches our performance, services, and the communities we serve. As such, we ensure that all job applications are considered solely based on merit, skills, and qualifications. We do not discriminate on grounds of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are dedicated to providing a fair and respectful work environment that reflects our values.

    Hack The Box participates in E-Verify. For more information, please click here and here .

    serp_jobs.job_alerts.create_a_job

    Director Product Marketing • US

    Job_description.internal_linking.related_jobs
    Senior Director, Digital Marketing & Innovation

    Senior Director, Digital Marketing & Innovation

    Sydnexis IncUS
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    We are developing a proprietary, stable, topical eye drop designed to slow the progression of myopia, a disease that affects more children today than ever before. Our team has filed a New Drug Appli...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Travel Physical Therapist (PT) - $2,447 to $2,626 per week in Parsons, KS

    Travel Physical Therapist (PT) - $2,447 to $2,626 per week in Parsons, KS

    AlliedTravelCareersParsons, KS, US
    serp_jobs.job_card.full_time
    AlliedTravelCareers is working with Host Healthcare to find a qualified Physical Therapist (PT) in Parsons, Kansas, 67357!. Host Healthcare is an award-winning travel healthcare company with an imme...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Sr Product Marketing Manager I - US Based Remote

    Sr Product Marketing Manager I - US Based Remote

    Anywhere Real EstateUnited States
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    Product Marketing Manager I, you’ll lead go-to-market strategies for cross-brand learning product launches.This role will collaborate closely with the Anywhere Learning & Development team, Anywhere...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.new
    Product Sr Specialist

    Product Sr Specialist

    Zimmer BiometUnited States
    serp_jobs.job_card.full_time
    At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward.As a global medical technology leader for nearly 100 years, a patient's mobility is enhanced by ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Sr Digital Product Manager - Web experiences - Remote

    Sr Digital Product Manager - Web experiences - Remote

    UnitedHealth GroupUnited States
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives.The work you do with our team will directly improve health outcomes by connect...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    Director Product Manager, AI-RCM (Healthcare / SaaS / RCM)

    Director Product Manager, AI-RCM (Healthcare / SaaS / RCM)

    Raintree Systems, IncUS
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Director Product Manager, AI-RCM (Healthcare / SaaS) Remote U.This position is fully remote and may be performed from one of the following U. AL, AZ, FL, GA, IN, KS, MA, MI, MS, NC, NV, OR, PA, SC, TN...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Restaurant Delivery - Flexible Onboarding

    Restaurant Delivery - Flexible Onboarding

    DoorDashChelsea, OK, United States
    serp_jobs.job_card.full_time +1
    DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day. As a Dasher, you’ll stay busy with a variety o...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director, Marketing Automation (Remote)

    Director, Marketing Automation (Remote)

    Cengage GroupUnited States
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    We believe in the power and joy of learning.At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning.We are bonded by our sha...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    Director of Product

    Director of Product

    RockstarUS
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Rockstar is recruiting for a nonpartisan nonprofit organization that leverages technology to equip the next generation of Americans with the skills to bridge divides. The client primarily works with...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    3426-Senior Director Product - Foundational Analytics

    3426-Senior Director Product - Foundational Analytics

    Innovaccer AnalyticsUS
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    We are seeking a highly motivated leader to drive the strategy and direction for our foundational analytics solutions, including dashboards and analytical engines that enrich raw healthcare data.Th...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Director of Lifecycle Marketing

    Director of Lifecycle Marketing

    Protect Animals with Satellites, LLC(Multiple States), US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Director of Lifecycle Marketing Reports To : VP, Marketing & Membership Location : Officially headquartered in the metro NY / NJ area, the Halo Team works remotely across the U.Designed by leaders ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Sr. Director, Product Management - Platform Automation

    Sr. Director, Product Management - Platform Automation

    OttimateUS
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Ottimate is an AI-powered finance automation platform that takes the grind out of accounts payable.From scanning invoices to issuing payments and managing spend, we help finance teams cut costs, pr...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Sr. Product Manager, Programmatic Advertising

    Sr. Product Manager, Programmatic Advertising

    ComcastUS
    serp_jobs.job_card.full_time
    FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers.Powered by premium video content, robust data, and advanced technology, we're making ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    Director of Product Marketing

    Director of Product Marketing

    Blue MantisUS
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Blue Mantis is Seeking a hands-on, strategic leader to direct product marketing initiatives for Blue Mantis, a leading IT security-focused managed services provider. You’ll work directly with our le...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Sr. Manager / Director, Customer Marketing

    Sr. Manager / Director, Customer Marketing

    Katalon, Inc.United States
    serp_jobs.job_card.full_time
    Founded in 2016, Katalon is the category leader in AI-augmented software testing, empowering hybrid testers—those blending manual, automation, and AI skills—to deliver exceptional digital experienc...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    Director of Marketing - Demand Generation

    Director of Marketing - Demand Generation

    CytovaleUS
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Headquartered in San Francisco, CA, Cytovale is a dynamic, early-stage commercial organization focused on developing a faster, more insightful way to detect fast-moving and immune-mediate...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Retail Merchandiser

    Retail Merchandiser

    SFS, Inc.Caney, KS, US
    serp_jobs.job_card.part_time
    Come join SFS as a Retail Merchandiser independent contractor and enjoy all the benefits of creating your own schedule.This flexible environment is created by the clients we service, they provide a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Sr. Product Manager - HAV and Forefoot

    Sr. Product Manager - HAV and Forefoot

    Zimmer BiometUnited States
    serp_jobs.job_card.full_time
    At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward.As a global medical technology leader for nearly 100 years, a patient's mobility is enhanced by ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days