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Senior Director, Digital Marketing & Innovation

Senior Director, Digital Marketing & Innovation

Sydnexis IncUS
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About Sydnexis :

  • Sydnexis Inc. is a clinical-stage biopharmaceutical company united by a single purpose : helping children see clearly.
  • We are developing a proprietary, stable, topical eye drop designed to slow the progression of myopia, a disease that affects more children today than ever before.
  • Our team has filed a New Drug Application (NDA) with the FDA for our patented formulation, marking an important milestone in redefining the standard of care in pediatric eye health.
  • At our core, we believe every child deserves the chance to see their world, and their future, with clarity.
  • This belief drives us every day.

When you join Sydnexis, you become part of a mission bigger than any one of us :

  • to challenge outdated standards, disrupt the status quo, and deliver innovations that truly matter.
  • Here, you’ll find a tight-knit, purpose-driven team building something extraordinary together, and the opportunity to make a lasting impact on children’s lives.

    • Position :

  • The Senior Director of Digital Marketing will oversee the development and implementation of best practices in digital marketing and media strategy.
  • This role is crucial for enhancing customer engagement through strategic partnerships with media agencies and ensuring a seamless omnichannel experience across various platforms.
  • The director will also promote innovation and make data-driven decisions to optimize marketing efforts and improve business results.

    • Role and Responsibilities :

  • Provide expertise in digital ecosystem design by sharing best practices for programmatic advertising, social media, SEO / SEM, and third-party partnerships.
  • Stay informed about the changing digital marketing landscape, including data and privacy regulations and technological advancements.
  • Establish standards and best practices for media agency partnerships to ensure consistent operations across the US Commercial business.
  • Drive innovation by testing new targeting methods and partners through data-driven experimentation.
  • Report on digital performance and extract actionable insights, collaborating with the advanced analytics team to demonstrate the value of digital expenditures.
  • Determine the best strategy for establishing bi-directional data feeds between Alexion and its media partners to enable timely outreach and reporting.
  • Advocate for new data sources and technological innovations to enhance efficiency and improve outreach to healthcare professionals (HCPs) and patients.

    • Qualifications :

  • A bachelor's degree with over 7 years of experience in digital marketing or a related field (such as analytics, media buying, or marketing).
  • A deep understanding of digital marketing tactics, including programmatic advertising, social media, SEO / SEM, and the technology platforms that support them.
  • Strong written and verbal communication skills, with the ability to convey new ideas to various stakeholders effectively.
  • Excellent analytical skills to evaluate omnichannel performance and identify key insights for actionable improvements.
  • A proven track record of successfully delivering projects on time and within budget, resulting in enhanced customer engagement and positive business outcomes.
  • This position is remote and requires occasional travel for business purposes.
  • Sydnexis Inc. is an Equal Opportunity Employer.
  • We are committed to providing a work environment free of discrimination and harassment.
  • We do not discriminate based on race, color, religion, sex, national origin, age, disability, genetic information, or any other characteristic protected by federal, state, or local law.
  • We are also committed to making our hiring process accessible to individuals with disabilities and will provide reasonable accommodations upon request.   Powered by JazzHR
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