Senior Director of Digital Marketing, Growth

Remote-based in the US or Canada Temporary through July 2026   Overview GoodPower works globally to unlock the enormous economic potential of the energy transition—more affordable energy bills, better and more abundant jobs, healthier food, economic security for families and farmers, and a better economy that works for all of us.

We operate at the intersection of digital media, smart tech, civic participation, and advocacy to reach millions of people annually with our work to :

• lower costs and create jobs, shift culture to transform beliefs and behaviors, and accelerate the deployment of decarbonized technologies like : renewables, regenerative agriculture and electric vehicles—one individual, one neighborhood, one community at a time.
• GoodPower is at an exciting, pivotal moment as we launch our new strategic plan through 2030 to level up all areas of our work–growing our organization 5x over the next five years and relentlessly honing our skills and expertise to be the best that we can be to transform our renewable energy economy.   Job Summary The Senior Director of Digital Marketing will work to advance GoodPower’s mission through the strategic deployment of large-scale and high-impact campaigns.
• The Senior Director of Digital Marketing will work to implement, test, and scale GoodPower’s digital marketing strategy in our key states, nationally and globally.
• Responsibilities will encompass coordinating a variety of digital marketing efforts including content strategies, paid digital and programmatic advertising, Out-of-Home (OOH), organic social media, print, and digital media content creation.
• The goal is to orchestrate and manage robust digital marketing campaigns across diverse channels and owned subsidiaries.
• The Senior Director of Digital Marketing will further hone strategies to enhance in-list growth, employ retargeting techniques for multiple white-label brands / entities, and utilize digital and social advertising platforms like Meta, TikTok, Twitch, StackAdapt, and YouTube.
• Innovative marketing tactics will be deployed to optimize outcomes, foster brand loyalty, educate and persuade audiences, and in some cases drive action taking at scale.  In this position, the Senior Director of Digital Marketing will work to strengthen GoodPower’s role and impact in advocating for an end to the era of fossil fuels, accelerating a swift and equitable transition to renewable energy, and work toward an increase in diverse youth participation in our democracy as well as devise creative strategies to inoculate persuadable audiences for GoodPower’s current and future white label entities.
• This is a future-facing role for an integrated marketing strategist who thrives at the convergence of digital innovation, social-first storytelling, and data-driven campaign performance.
• The position requires frequent travel within the United States and potentially to other countries.     Key Responsibilities Primary custodian of all owned and paid marketing initiatives at GoodPower.
• Strategic guidance and direction on integrated social media management for GoodPower and GoodPower-owned current and future white labels Oversee timely and correct creation of digital and social advertising campaigns, including targeting and creative; learn and implement GoodPower’s processes and procedures for paid campaigns; optimize target audiences and develop methodologies to find new audiences.
• Manage campaigns, messaging, audiences, ads, tracking assets, and processes across platforms.

Collaborate with the wider team to advance marketing and growth goals across the organization, including :

Strong copywriting experience and deep understanding of effective social media storytelling  Preferred Qualifications SEO / SEM experience  Wordpress experience POSITION DETAILS Annual salary range :