Director of Online Advertising Job at Confidential in Boston

Director of Online Advertising

About the Company

Innovative preventative healthcare company

Industry

Hospital & Health Care

Type

Privately Held

About the Role

The Company is in search of a Director of Online Advertising to spearhead the development, implementation, and management of a comprehensive online advertising strategy. The successful candidate will be responsible for leading and overseeing all SEO and SEM campaigns, ensuring the overall advertising budget is optimized for a positive ROI, and utilizing data-driven insights to forecast trends and adjust strategies. Collaboration with cross-functional teams to create engaging digital content is essential, as is staying abreast of emerging digital advertising trends and technologies in the healthcare industry. The role demands a strategic thinker with a proven track record in driving successful digital advertising campaigns, particularly within the healthcare sector.

Applicants for the Director of Online Advertising position at the company should hold a Bachelor’s degree in marketing, business, or a related field, and have a minimum of 5 years' experience in online advertising, with a specific focus on the healthcare industry. The role requires a candidate with a deep understanding of the healthcare sector, strong leadership and management skills, and the ability to inspire a high-performing team. Proficiency in budget management, forecasting, and a strong analytical skill set are essential. The ideal candidate will have a proven track record of delivering strong ROIs on digital advertising campaigns, be adept at problem-solving, and have the ability to manage multiple projects while maintaining attention to detail and meeting deadlines. Excellent communication and presentation skills are also a must.

Travel Percent

Less than 10%

Functions

• Marketing