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Digital Strategist- Google & YouTube Ads

Digital Strategist- Google & YouTube Ads

LDX DigitalAustin, TX, US
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👋 What’s The Company Like?

LDX Digital is a cutting-edge digital marketing agency specializing in Google Ads and native advertising.

We are committed to delivering exceptional results for our clients by leveraging data-driven strategies and innovative ad solutions.

Our fully remote team is made up of passionate professionals from around the globe , all working together to drive our clients’ success.

We are seeking a highly skilled Digital Strategist to join our team and help us take our clients' campaigns to the next level.

💻 What We Want You To Do

Our Digital Strategist leads the strategy, execution, and optimization of paid search campaigns across Google Ads.

You’ll be responsible for developing high-performing strategies, analyzing data to improve performance, and working closely with our creative and client teams to hit KPIs.

This role is perfect for someone who thrives in a fast-paced, performance-driven environment and knows Google Ads inside out.

The ideal candidate combines creativity, analytical skills, and technical know-how to deliver impactful digital campaigns.

By focusing on metrics and customer experience, a digital strategist ensures all initiatives drive measurable success while aligning with the brand’s messaging and business goals.

🎯 Key Responsibilities

  • Campaign Strategy Development, Craft comprehensive advertising strategies by conducting in-depth market research, identifying target audiences, and analyzing competitors.
  • Setting targets for all accounts minimum 25% scale month-o-month
  • Creative testing and development , use the resources of the creative team to consistently innovate and introduce new approaches and new things into the accounts. Videos, Images, Advertorials, VSLs, Copywriting, etc.
  • Fostering Innovation in Ad Strategies and account management, whether it is adopting AI powered solutions, exploring new ad formats or testing advertorials and VSLs.
  • Create Playbooks, for specific niche strategies. I.e. health and wellness niche, Fashion and apparel, SaaS, etc.
  • Implement and monitor all new processes and ensure they are followed in the wider team.
  • Attend and speak on the client calls , hold conversations around innovation, scaling plans for the accounts and development of the overall client’s business.
  • Support the team with any and all account related questions or issues. If an account is off-track or exceeds targets, how can we maximize our gains or get to where we need to be.
  • Train and develop team members to become better leaders and better account managers. Both their technical and interpersonal skills.
  • Set monthly goals (in the form of a checklist) with all clients on the monthly call, monitor and ensure all the goals will be hit during the month. (repeat every month)
  • Establish a culture of innovation and optimization , the team should not be afraid to make mistakes and should be able to run all of their accounts without the hand-holding. Nobody should be afraid to speak up, ask questions and seek ways to improve their accounts performance. All change should be taken as a positive.
  • Hit the yearly Goals set by the management team , through innovation, collaboration, and driving the accounts with non-traditional approaches.
  • Analyze Market Trends and Competitor Activities . Stay on top of industry developments and competitor strategies to inform decision-making and maintain a competitive edge in the digital advertising landscape.
  • Advocate for Innovation not only within the agency and confined by Google ads, but provide input to the clients wider business as a whole. Suggestions to implement winner Google VSLs or Advertorials also on Facebook, etc. Train the team to start making these recommendations independently.

Requirements

🤝 You’re Perfect If You Have

  • A degree in Digital Marketing, Communications, Computer Science, Business, or a related field is preferred.
  • Certifications : Advanced certifications in Google Ads, SEO, SEM, Google Analytics, or attribution tools (e.g., Triple Whale, Northbeam) are highly valued. Additional certifications in CRO or UX are a strong advantage.
  • Leadership Experience : 6+ years of hands-on experience in managing performance marketing campaigns, with at least 3 years in a senior or strategic role, preferably in an agency setting.
  • Proven track record of managing six-seven figure monthly  ad budgets with measurable ROI.
  • Experience leading or mentoring teams, with a demonstrated ability to develop talent and foster collaboration.
  • Proficiency : Expertise in Google Ads, Google Analytics (GA4), Looker Studio, Shopify, and leading attribution tools (Triple Whale, Northbeam, etc.).
  • Supplementary Tools : Familiarity with CRM platforms (e.g., HubSpot, Salesforce), project management tools (e.g., ClickUp, Monday.com), and analytics platforms (e.g., Mixpanel, Hotjar).
  • Technical Aptitude : Basic knowledge of HTML, CSS, or JavaScript for troubleshooting or collaborating with development teams.
  • Exceptional ability to analyze complex datasets, identify trends, and translate insights into actionable strategies.
  • Advanced understanding of marketing funnels, customer segmentation, and lifecycle marketing.
  • Proven ability to develop and implement data-driven strategies that align with clients' business goals.
  • Experience in crafting and refining omnichannel marketing strategies, incorporating paid search, display, video, and emerging ad formats (e.g., Discovery ads, Performance Max campaigns).
  • Strong knowledge of YouTube / Demand Gen campaigns will be given a strong advantage.
  • Strong ability to conceptualize, test, and optimize creative ad elements and landing pages for performance.
  • Adept at leveraging A / B testing and multivariate testing frameworks for continuous improvement.
  • Stakeholder Collaboration : Outstanding communication skills to manage and align diverse stakeholder expectations.
  • Training and Mentorship : Skilled in onboarding, training, and mentoring junior and midweight team members.
  • Proven ability to manage multiple client accounts and complex projects concurrently without compromising quality or deadlines.
  • Highly organized, detail-oriented, and capable of prioritizing tasks effectively in a fast-paced environment.
  • Demonstrated ability to stay ahead of trends in digital marketing and quickly adapt strategies to new platforms, tools, and algorithms.
  • Thrives under pressure, managing challenges with a solutions-focused approach.
  • A growth mindset with a passion for innovation and continuous learning.
  • Collaborative team player who contributes to a positive and high-performing work culture.
  • 📝 Our Interview Process

    1. Click Apply and submit your CV

    2. Fill in a short survey

    3. 1-on-1 video interview with HR

    4. You will be asked to complete a short test task.

    5. 1-on-1 video interview with Hiring Manager

    Benefits

    🚀What’s in it for you :

  • Fully Remote Work : Enjoy the flexibility to work from anywhere.
  • Impactful Voice : Be a key player in shaping media strategies and driving client success.
  • Growth Opportunities : Advance your career quickly in a dynamic and fast-paced environment.
  • Continuous Learning : Access to the latest courses, certifications, and learning opportunities. We support your professional growth.
  • Competitive Compensation : Earn competitive pay with performance-based bonuses.
  • Vibrant Culture : Join a team of ambitious professionals in a supportive, collaborative environment.
  • Client Impact : Work with high-profile clients, delivering significant business impact through innovative media strategies.
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