Interactive Marketing Consultant

Overview

2 days ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Dice is the leading career destination for tech experts at every stage of their careers. Our client, Albano Systems Inc, is seeking the following. Apply via Dice today! This is a 6 month contract opportunity and needs to meet Client full-time conversion policies. Those dependent on a work permit sponsor now or anytime in the future (i.e. H1B, OPT, CPT, etc) do not meet Client requirements for this opening.

MUST BE HYBRID IN Boston or Springfield, MA

MUST BE W2; No Corp-to-Corp

The Opportunity

If you are passionate about creating tailored, customer-centric marketing campaigns and enjoy collaborating with cross-functional teams to generate and implement new ideas, then please read further.

The Team

The Customer Relationship Management team, part of the Customer Engagement & Activation Team is primarily located in the innovation hub of Boston The Seaport District.

The Impact

The Digital Marketing Consultant manages B2B and B2C marketing campaigns to create dynamic, personalized direct marketing communications. They leverage data-driven insights on customer behaviors, needs, and preferences to create relevant audience-first experiences. This work supports the marketing funnel from engagement to sales conversion, aligning with various distribution channels and their objectives.

Responsibilities

• Manages direct-to-consumer marketing campaigns for the Customer Relationship Management digital marketing team, primarily via email, direct mail, mobile, and SMS.
• Creates testing plans and prioritizes the most significant opportunities and efficiencies across campaigns.
• Analyzes campaign results and provides actionable recommendations, optimizing marketing campaigns and workflows based on performance.
• Works cross-functionally with various teams including Distribution Marketing Partners, internal Creative teams, Marketing Data & Analytics, Martech, and various development teams to activate, maintain, and innovate campaign activations and technical processes.
• Develops marketing campaigns in accordance with email best practices and CRM team SOPs to ensure alignment with project objectives, accurate tracking and reporting of performance, and proper functioning of all response channels.
• Contributes to continuous review of capabilities roadmap, process improvements in campaign development, quality control, database analysis, etc.

Minimum Qualifications

Ideal Qualifications

Seniority level

Employment type

Job function

Industries

Referrals increase your chances of interviewing at Jobs via Dice by 2x

#J-18808-Ljbffr