Marketing Specialist Job at AppCast in Needham Heights

Marketing Specialist

Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry's best recruitment marketers, Appcast's technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.

Job Description

We are seeking an exceptional Marketing Specialist who will play a key role contributing to our demand generation efforts and support the broader marketing function. The primary focus of this role is to help drive and scale lead generation and engagement through cross-functional marketing supportincluding campaign execution, internal communications, and data / reporting but will also support customer marketing and corporate branding. The ideal candidate has a foundation in B2B marketing, is operationally minded, and thrives in a collaborative, fast-paced environment.

This person will have the opportunity to be hands-on with Appcast's marketing leadership team. This person must have excellent communication skills, professionalism, and an eagerness to learn and contribute to the Marketing team and the business.

Job Responsibilities

Demand Generation & Customer Marketing Support

• Assist in executing multi-channel demand generation campaigns that support lead acquisition and pipeline growth.
• Assist in executing customer marketing and engagement campaigns that support retention and account growth.
• Help maintain and optimize email recipient lists, ensuring data quality and segmentation to support campaign targeting and performance.
• Collaborate on the drafting and scheduling of future marketing emails, including newsletters, product announcements, and nurture campaigns.
• Support customer referrals, gifting, and sponsorship programs that drive engagement from Appcast's existing customer base.

Operations & Internal Enablement

Communications & Vendor Management

Qualifications

Education and Experience

Travel Requirements

Fair Labor Standards Act Status

Supervisory Responsibilities

Expected Salary Range : $47,000-$78,500