Manager Marketing Job at Texas Health Huguley FWS in Ocala

Overview

Job Description - Manager Marketing (25035404)

Job Description

Job Number

Manager Marketing (25035404 )

Description

All the benefits and perks you need for you and your family :

• Paid Days Off from Day One
• Student Loan Repayment Program
• Mental Health Resources and Support

Our promise to you :

Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

Schedule : Full Time

Shift : Days

Location : 1500 SW 1 st Ave Ocala, Florida 34471

The community you’ll be caring for : AdventHealth Ocala

The role you’ll contribute

The Manager Marketing position is responsible for developing and implementing strategic marketing plans and building community partnerships. Leads the development and execution of marketing plans while meeting budget parameters and providing return on investment metrics for programs.

This position is responsible for managing the day-to-day consumer volume-driving activities as well as the advertising strategies and tactics to grow the brand, patient loyalty and service line volumes at the hospital. The position develops consumer volume-driving tactics and brand messaging to build consumer loyalty through various communication vehicles such as print, direct mail, outdoor, radio, sports marketing, digital media platforms, collateral and special events.

Coordinates advertising strategies and tactics to competitively differentiate, build market preference and grow market share through the hospital’s branded services. Oversees messaging, design, creative execution and production of all marketing communication materials and facilitates necessary approvals on all materials. This position works closely with graphic designers, photographers, videographers, digital media, media relations, community relations, service line teams, physicians, physician liaisons, nurses, administration and internal communications while reporting to the Director of Marketing. Position also has a strong tie to the business development representatives and director to ensure volume and program goals are met and any issues affecting marketability are properly escalated and resolved.

Responsible for developing community outreach programs including social and community awareness that promotes the brand, service lines, business units and growth strategies of the hospital, physician practices and related business units. This position is responsible for evaluating, planning, organizing and managing hospital-based internal and external community health, wellness, seminar / lecture, physician and hospital speaker bureau and outreach programs. This position is also responsible for managing AdventHealth Ocala’s day-to-day contact with the community to generate awareness of the AdventHealth brand and services through community outreach.

The value you’ll bring to the team :

Serves as a leader in working knowledge of the competitive landscape in the Ocala / Marion County market. Maintains a strong working knowledge of competitors, technology, and new physicians in the market. Communicates updates to marketing leadership on monthly basis.

Qualifications

The expertise and experiences you’ll need to succeed :

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