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Director of Web Strategy & Development

Director of Web Strategy & Development

Pathfinders AdvertisingBoston, MA, US
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Job Description

Job Description

Salary : $80,000 - $120,000

This is a remote role, but eligible candidates must reside in one of the following states : IN, MI, IL, OH, KY, TN, MN, MA, FL, GA, PA

Occasional travel is required once per year for our annual summit in Mishawaka, IN or to client engagements.

The anticipated salary range for this position is$80,000 to $120,000, depending on experience and qualifications, while our internal pay band for this role extends up to $140,000.

Pathfinders, a full-service integrated marketing agency, is seeking a Director of Web Strategy & Development to shape how we build and deliver digital experiences. At Pathfinders, we dont just launch websites or tools, we help clients use digital as a growth engine. In this role, youll oversee web development, integrations, and QA while setting a strategy that ensures our digital work is both technically sound and creatively impactful.

This is a leadership position for someone who can bring clarity to complexity, align strategy with execution, guide developers and cross-functional partners, and ensure every project is scalable, effective, and forward-looking. If youre reading closely, include one platform, tool, or technology youre excited to work with in your application (Is there anything else you'd like us to know about your experience?). Were always looking for leaders who think ahead and share what inspires them.

You might be a great fit if you :

  • Set the Tone : You bring energy and clarity into every conversation. Even when things get tough, you make work feel doable, not draining.
  • Own the Outcome : You dont just check boxes. You make sure the work connects to the bigger goal and moves projects forward.
  • Keep Growing : You stay curious, adapt quickly when things change, and see every challenge as a chance to get better.
  • We >

Me : You believe great work is a team sport. You give credit generously, assume positive intent, and celebrate shared wins.

Get to know us at pathfind.com

What you will do, in greater detail :

Establish technical direction and execution

  • Define the technical vision for digital projects and platforms.
  • Ensure architecture, frameworks, and tools align with business goals and industry best practices.
  • Evaluate and recommend emerging technologies to improve scalability, security, and performance.
  • Oversee software development and delivery

  • Lead day-to-day software development activities across internal and external teams.
  • Ensure projects are delivered on time, within scope, and to quality standards.
  • Provide technical guidance, mentorship, and support to developers.
  • Evaluate, onboard, and manage external vendors and contractors for development and integration work.
  • Oversee API integration

  • Manage integration of APIs between internal systems, client platforms, and third-party tools.
  • Establish best practices for API design, security, and scalability.
  • Troubleshoot and resolve integration issues in collaboration with development partners.
  • Quality assurance

  • Develop and maintain testing frameworks, QA processes, and defect resolution practices.
  • Monitor quality metrics and establish accountability for code and deliverables.
  • Ensure consistent validation of features across devices, browsers, and environments.
  • Own documentation and knowledge sharing

  • Create and maintain clear, accessible technical documentation for systems, tools, and integrations.
  • Promote knowledge sharing across development, strategy, and account teams.
  • Own the budget for software tools and software, track costs, and identify opportunities for savings or reinvestment
  • Additional job functions

  • Proven ability to lead, coach, and develop direct reports while fostering a high-performing team culture.
  • Attend all applicable required employee orientation, training, department quarterly meetings, and all-agency summits at PF headquarters. Overnight / weekend travel will be required for certain agency events, up to 30% travel can be expected.
  • Complete timesheets daily with detailed notes
  • What wed like to see in a strong candidate :

  • B.Sc. / B.A. required
  • 8+ years of related industry experience (creative agency, digital marketing or consulting)
  • 3+ years of management experience
  • Strong technical leadership and decision-making ability.
  • Depth in software development practices and delivery management.
  • Knowledge of API architecture, integration methods, and security best practices.
  • Familiarity with QA methodologies, tools, and automated testing approaches.
  • Ability to translate complex technical concepts into business-friendly language.
  • Excellent collaboration skills across disciplines.
  • Strong written and verbal communication skills, with the ability to clearly and effectively collaborate with internal teams and clients
  • What's in it for you?

    At Pathfinders, we believe people do their best work when theyre trusted, supported, and recognized. Thats why we offer more than just competitive compensation. Weve built a total rewards philosophy around flexibility, performance, and long-term well-being. Our team enjoys the freedom to work remotely, generous time off (with employees averaging over six weeks annually), and opportunities to connect through our annual Summits. We cover a significant share of benefit costs, contribute to your HSA, and offer a 401(k) with automatic employer contributions (no employee contribution required). And because we believe great work should be rewarded, our quarterly bonus and profit-sharing programs reflect our commitment to shared success.

    We embrace diversity as an advantage and believe firmly in the power of inclusivity. We provide all qualified applicants with equal employment consideration without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status.

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