Overview Join to apply for the AI Search & SEO Manager role at Zip .
Zip is seeking a strategic, data-driven AI Search & SEO Manager to lead our evolution from traditional search optimization to a future-forward model that includes generative and conversational AI discovery. This role is equal parts builder and innovator, responsible for scaling our organic visibility across Google, LinkedIn, Perplexity, ChatGPT, and beyond.
You’ll shape Zip’s SEO + AIO roadmap, work closely with content, product marketing, and web development teams, and bring creative strategies to life that drive qualified pipeline and brand authority.
What You’ll Do Own and evolve Zip’s organic search strategy, including traditional SEO and AI-powered discovery
Build and prioritize a quarterly SEO + AIO roadmap across site structure, internal linking, schema, Core Web Vitals, and semantic search
Lead keyword, intent, and entity analysis, partnering with our content team to develop high-impact content briefs
Develop strategies to increase Zip’s visibility across AI platforms (e.g., ChatGPT, Gemini, Claude, Perplexity)
Drive initiatives to produce engaging SEO and AIO-optimized content across Zip’s owned channels
Collaborate with marketing, design, and product teams to optimize campaign landing pages and blog content
Monitor search performance and report on rankings, traffic, and conversions using tools like GA4, GSC, and Looker
Stay ahead of trends in AI search behavior, algorithmic shifts, and evolving SERP features
Experiment with tools and frameworks to optimize Zip’s content for LLMs, semantic relevance, and conversational prompts
What You’ll Bring 5 years of experience in SEO, content optimization, or technical marketing
Deep understanding of on-page, off-page, and technical SEO best practices
Familiarity with emerging AI platforms and their role in shaping discovery (e.g., optimizing for LLM-generated results)
Strong proficiency in SEO tools like Google Search Console, GA4, Ahrefs, or Semrush
Ability to derive insights from data and translate them into clear, actionable recommendations
Cross-functional collaboration skills with content, design, and engineering teams
Nice-to-Haves Experience optimizing for AI-first discovery engines
Familiarity with natural language processing, semantic search, and schema-driven content
Knowledge of prompt engineering or LLM training concepts
Salary & Benefits The base salary range for this role is $120,000-$140,000 , depending on experience and location. In addition to base pay, Zip offers equity, comprehensive benefits, paid time off, and flexible hybrid work.
Start-up equity
Full health, vision & dental coverage
Commuter benefit
Team building events & happy hours
Flexible PTO
Apple equipment plus home office budget
401k plan
We’re looking to hire Zipsters who take ownership, communicate openly, have an underdog mindset, and are excited to increase the pace of innovation. We encourage all candidates to apply even if your experience doesn’t exactly match the job description. We are committed to building a diverse and inclusive workspace where everyone feels like they belong.
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Is Hiring Search Seo • New York, NY, United States