Rocket Money is hiring : Senior SEO / GEO Manager in New York

Overview

Join to apply for the Senior SEO / GEO Manager role at Rocket Money .

Rocket Money’s mission is to meaningfully improve the financial prosperity of millions of people. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

Please note : We strongly encourage team members to be in the San Francisco, Washington DC, or NYC office 1-2 days per week, though there is no formal in-office requirement.

Reporting to the Director of Copy, who also leads our AI search efforts, you’ll join the Marketing team, which spans CRM, growth, and the emerging areas of SEO and GEO. It’s a fast-moving, collaborative group that values high standards, data-driven results, and creativity. Twice a year we come together for Marketing team weeks, and once a year for a full company team week—each one a chance to connect, recharge, and have a great time together.

Responsibilities

• Manage GEO strategy across all owned web properties, optimizing for both traditional ranking factors and AI-driven query experiences.
• Monitor and adapt to evolving SERP formats, AI answer boxes, and conversational search features across Google, Perplexity, ChatGPT, and other emerging engines.
• Build frameworks for content optimization in the context of LLM consumption, including entity mapping, structured content, and semantic context building.
• Partner with product, engineering, and content teams to implement scalable GEO tactics.
• Track performance in generative search environments, including presence in AI summaries, references, and answer citations.
• Educate internal stakeholders on the shifting landscapes of search, bridging traditional SEO (Search Engine Optimization) with GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) best practices.
• Stay on top of evolving standards and tools in AI-driven discovery, and drive innovation in how we future-proof our search visibility.
• Generate data-driven reports to leadership on a weekly or biweekly cadence.
• Write GEO and SEO-optimized content to help feed LLMs and search engines.

Qualifications

Benefits

Additional information : Salary range of $145,000 - $175,000 / year + bonus + benefits. Base pay offered may vary depending on job-related knowledge, skills, and experience.

Rocket Money is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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