Sr. Marketing Manager, Demand GenerationEnglewood Cliffs, NJ

Sr. Manager, Demand Generation

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.

We're seeking a strategic, analytical, and results-driven Senior Manager of Demand Generation to join our team in Englewood Cliffs, New Jersey. This is an onsite position.

The Sr. Manager of Demand Generation will lead planning and performance strategy across key paid media channels, including but not limited to Paid Search, PMAX, PLA, Affiliate Marketing, Paid Social, and Programmatic Display.

While day-to-day execution is owned by a dedicated Media Activation team at our agency partner, this role is accountable for shaping the media strategy, ensuring alignment with business goals, and translating performance into actionable insights. As such, this individual must have strong fluency in both business and operational media dynamics acting as the connective tissue between internal stakeholders and the executional teams.

Key Responsibilities

• Strategic Media Planning & KPI Alignment : Define and align performance KPIs across paid media channels that support broader e-commerce sales goals and business priorities
• Forecasting & Budget Planning : Lead forecasting of paid media performance and expected sales impact by channel, product line, and initiative (e.g., promotions, product launches)
• Audience Strategy Development : Create robust, channel-specific audience targeting strategies leveraging 1P customer data and 3P insights to improve reach, efficiency, and conversion
• Performance Reporting & Optimization : Lead weekly, monthly, and quarterly performance reporting, with clear storytelling, actionable recommendations, and trend analysis for stakeholders
• Cross-Functional Leadership : Act as a strategic liaison between internal stakeholders (e.g., brand marketing, analytics, creative, and e-commerce) and the media activation team to ensure plans are insight-driven and aligned across functions
• Client Lead for Media Agency : Serve as the internal "client" on behalf of LG, providing strategic direction to our media agency partner and holding them accountable for executional excellence and results

Qualifications

What We Can Offer You :

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach

Location : This is located at our new state of the art campus in Englewood Cliffs, NJ. Please note, this is an in-office 5 days / week position.

Compensation : In addition to the base salary range listed below, this role also includes a performance-based incentive bonus plan.

Recruiting Range : $132,000 - $176,000 USD

Benefits Offered Full-Time Employees :

Benefits Offered Temporary / Contractors : Eligible for the relevant benefit programs offered through our partner agencies.

At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.